CannabisNewsWire
Editorial Coverage: In a fragile economic world, industries
with significant growth forecast are certain to catch the eye of
savvy investors looking for just the right place to be. Recent
reports indicate that the cannabidiol (CBD) market is estimated to
grow by 700 percent by 2020, and a report by market intelligence
firm Hemp Business Journal projects that the CBD market
will grow to $2.1 billion by 2020 (http://cnw.fm/7iczS), an astronomical jump in value
compared to last year’s CBD market of $202 million. This news bodes
well for hemp-focused companies such as Marijuana Company
of America (OTC: MCOA) (MCOA
Profile), whose hempSMART™ brand will
be among the first CBD products to be marketed on a mass national
TV commercial. Growth in hemp-based products is only a piece of the
cannabis industry puzzle. The entire legal cannabis industry is
expected to hit $57 billion by
2027, with recreational marijuana use making up 67 percent of
that and medical marijuana use taking up the remaining 33 percent.
Other companies positioning themselves to take advantage of this
incredible growth include AbbVie, Inc. (NYSE: ABBV), CV
Sciences, Inc. (OTCQB: CVSI), KushCo Holdings,
Inc. (OTCQB: KSHB), and Aurora
Cannabis, Inc (OTCQX: ACBFF).
Capitalizing on the Power of CBD
Studies show that cannabidiol (CBD) possesses an array of
therapeutic benefits, including antioxidant and neuroprotective
properties. One of more than 85 cannabinoids identified in
marijuana and hemp, CBD is typically used for health reasons and,
unlike the more widely recognized compound tetrahydrocannabinol
(THC), is not psychoactive, meaning it doesn’t cause a high. CBD
products can be derived from industrial hemp plants or marijuana
plants.
Marijuana Company of America
(MCOA
Profile), an industrial hemp company,
has capitalized on the power of CBD through its product research
and development of legal hemp-based consumer products under the
hempSMART brand, which targets general health and
well-being. The products, which include drops and creams, are
formulated to produce the finest botanical supplements on the
market, derived from industrial hemp containing CBD compounds that
help support the bodies endocannabinoid system.
A National Market Strategy and TV
Commercial
Earlier this month, MCOA announced (http://cnw.fm/WxIg1) that it had engaged Kim Castle of
Verve Integrative to create a market strategy and manage a direct
response television ad campaign to promote its
hempSMART product line. Initially,
hempSMART will be working with Verve Integrative
to develop a market strategy and television commercial for its
hempSMART Full Spectrum Pet Drops, which will air
on cable networks this summer. The commercial spot will have
featured placement on the official ecommerce site of a popular
direct-response TV company and will be broadly promoted on
integrated social media outlets.
“We are very pleased to partner with hempSMART
on their journey to bring such thoughtful and well-developed
products to the people who need natural relief and enhanced health
solutions. I wish hempSMART™ Pet Drops were
available to support my cherished dog when we were going through a
health challenge together,” said Castle, who, along with her team,
bring more than 25 years of experience in many variations of media
strategy, development and production. Their clients include Disney,
GM, ABC, Paramount, and Grey Group.
The team specializes in multipoint story experiences designed to
educate, entertain and endorse while mirroring the human mind’s
process of solving a problem, thereby supporting consumers in
making emotional and logical product conclusions. Castle’s
experience provides an invaluable edge to the
hempSMART marketing campaign. Castle has also been
an outspoken advocate of CBD as an alternative to traditional
products currently on the market.
MCOA CEO Donald Steinberg noted that “Kim’s
experience gives us an excellent opportunity to greatly expand the
marketing strategy for the hempSMART brand and
product line. We are honored that the hempSMART
product line will be managed by her and the Verve Integrative team.
We look forward to the new television commercial airing this
summer.”
Pet Supplement Market Expanding
MCOA just launched its hempSMART Full
Spectrum Pet Drops in February. The new specially
formulated product contains naturally occurring CBD derived from
hemp seed oil, full spectrum hemp extract, and fractionated coconut
oil, along with a rich bacon flavor.
Sales of natural pet supplement sales nearly doubled between
2008 and 2011, and with an increasing focus on pet health, the
market for pet supplements is projected to show significant and
continuing expansion (http://cnw.fm/66NhV). Estimates show that U.S. retail
sales of pet supplements and nutraceutical treats will grow 3 to 5
percent annually, bringing the market to almost $1.6 billion.
Globally, the pet supplement market is also expected to experience
tremendous growth.
Steinberg said, “Our new hempSMART product is a
natural option for pet owners who care about supporting their
animals’ healthy energy levels as well as optimizing their health.
Our hempSMART product line will continue to expand
to other popular areas of consumer interest to give our affiliates
what they need to succeed.”
Wellness Environment Shifting toward CBD
The wellness industry is growing rapidly, generating an
estimated $3.72 trillion annually (http://cnw.fm/d3Zs5). In addition, the attitude in the
wellness environment is shifting regarding premium quality
cannabinoid products. MCOA is one of the prominent
companies working to give consumers access to technological
innovations and the highest quality hemp-derived products.
Specifically designed to support normal bodily functions such as
energy, flexibility, and overall wellness,
hempSMART products are only the beginning for
MCOA and its hempSMART division.
MCOA is committed to find, test, and deliver the
finest natural ingredients focused on wellness and personal care
combined with the added benefits of hemp-based cannabinoids.
In addition to dedicating itself to the development of CBD-based
nutritional products, MCOA is focused on educating
and empowering consumers to learn about and become part of the hemp
movement, thus allowing its customers to benefit from some of the
world’s most innovative hemp products. The company is also
dedicated to supporting the resurgence of green sustainable
hemp-based products and technologies that have a positive effect on
the environment.
Others Positioning in the Market
MCOA isn’t the only company deeply committed to
making its presence felt in the burgeoning hemp and cannabis
industries.
AbbVie (NASDAQ: ABBV) is a global,
research-driven biopharmaceutical company committed to developing
innovative advanced therapies for some of the world's most complex
and critical conditions. The company's mission is to use its
expertise, dedicated people and unique approach to innovation to
markedly improve treatments across four primary therapeutic areas:
immunology, oncology, virology and neuroscience. With a
cannabis-based drug already available on the market, pharmaceutical
company AbbVie, is ahead of the pack in this
industry. Its FDA-approved Marinol is approved for
chemotherapy-induced nausea and vomiting and anorexia, and the drug
may also help AIDS patients who have lost their desire to eat.
CV Sciences, Inc. (OTCQB: CVSI) operates two
distinct business segments: a drug development division focused on
developing and commercializing novel therapeutics utilizing
synthetic CBD, and a consumer product division in manufacturing,
marketing and selling plant-based CBD products to a range of market
sectors. The company’s PlusCBD Oil™ has achieved immense success
since the launch of its brand of dietary supplements. The brand is
currently being sold in approximately 1,300 health food stores and
continues to grow its shelf presence in various retail outlets
across the country. "It's evident that hemp-derived CBD products
are doing better and growing faster than almost every other
category in the supplement industry, and it's been a long time
since we've seen a supplement trend truly demonstrate demand in
such an immense fashion," said Stuart
Tomc, vice president of human nutrition and spokesperson for CV
Sciences. "There are no barriers to acceptance as the idea of
hemp-derived CBD is finally ripe. Consumers are embracing
hemp-derived CBD.”
The premier packaging company in the rapidly growing legal,
regulated marijuana industry, KushCo Holdings,
Inc. (OTCQB: KSHB) is a dynamic sales and
distribution platform that provides packaging, supplies, vaporizer
products, hydrocarbons, accessories, and branding services to
cannabis manufacturers, processors and retailers. Founded in 2010,
Kush Bottles now has 12 facilities throughout the United States, a
sales presence in every major cannabis market, and strives to be
the go-to supplier and thought leader for businesses in the
cannabis industry. KushCo recently announced that it had partnered
with MainStem, a
technology-based ancillary product distribution company for the
regulated cannabis industry, to be the inaugural partner for
MainStem’s Vendor Program (MVP).
An industry leading producer of medical cannabis, Aurora
Cannabis, Inc (OTCQX: ACBFF) operates a
55,200-square-foot, state-of-the-art production facility in
Mountain View County, Alberta, and a second 40,000-square-foot,
high-technology production facility in Pointe-Claire, Quebec. In
January 2018, Aurora's 800,000 square-foot-flagship cultivation
facility located at the Edmonton International Airport was
licensed. When at full capacity, this facility is expected to
produce over 100,000 kg per annum of cannabis. Aurora is also
completing a facility in Lachute. In addition, the company just
announced its intention to acquire MedReleaf Corp. (TSX: LEAF).
This proposed transaction will bring together two of Canada's
premier cannabis companies with fully aligned strategic visions and
production philosophies, as well as complementary assets,
distribution networks, products, and capabilities. The combined
company will meet what Aurora and MedReleaf management teams
consider to be the critical success factors in the industry,
creating a powerful platform for accelerated growth on a global
scale.
For more information about Marijuana Company of America, please
visit Marijuana Company of America (MCOA).
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