Consumers welcome the use of biometrics as
faster, easier, and more secure alternatives to passwords
TORONTO, Jan. 10, 2018 /CNW/ - A new Visa survey of 1,000
Canadians exploring awareness and perceptions of biometric
authentication confirms that consumers continue to have a strong
interest in new biometric technologies that make their lives
easier. New forms of authentication, such as fingerprint, facial,
and voice recognition, can make unlocking accounts and payments
much easier and more convenient than traditional passwords or PINs
- which are difficult to type onto tiny keyboards, easy to forget,
and can be stolen.
"Advances in mobile device technology is increasing the speed
and accuracy of biometrics, such that they can be used for
financial transactions," said Gord Jamieson, Head of Risk Services,
Visa Canada. "This makes it the ideal time to integrate biometric
technology into payments experiences for customers. At Visa, we are
investing in the best ways to add these emerging technologies to
our products and services."
Authentication Survey Findings
According to the Visa study conducted by AYTM Market Research,
85 per cent of Canadian consumers are interested in using
biometrics to verify identity or to make payments, and six-out- of
10 (59 per cent) consumers are already familiar with
biometrics.i Findings from the survey illustrate
consumers' desire to see the implementation of biometric tools in
payment authentication processes.
Highlights from the survey include:
- Canadian consumers were most familiar with fingerprint
recognition, with 57 per cent having tried fingerprint recognition,
and 25 per cent using it regularly. By comparison, 39 per cent have
tried voice recognition in the past and only 10 per cent use it
regularly.
- Sixty-five per cent of respondents find biometrics easier than
passwords and 57 per cent consider it faster. Fewer than a third of
consumers (31 per cent) use a unique password for each of their
accounts.
- A third of Canadians (32 per cent) have abandoned an online
purchase because they couldn't remember their password.
- Nearly fifty per cent of consumers responded that the top
benefit of using biometrics is eliminating the need to remember
multiple passwords or PINs, followed by 44 per cent who said that
biometrics is more secure than passwords or PINs for verifying
identity.
- Forty-four per cent of consumers are concerned both about the
risk of a security breach of sensitive biometric information and 43
per cent are concerned that biometric authentication won't work
well/will take multiple tries.
Click here for more information about the survey.
About Visa
Visa Inc. (NYSE: V) is the world's leader
in digital payments. Our mission is to connect the world through
the most innovative, reliable and secure payment network - enabling
individuals, businesses and economies to thrive. Our advanced
global processing network, VisaNet, provides secure and reliable
payments around the world, and is capable of handling more than
65,000 transaction messages a second. The company's relentless
focus on innovation is a catalyst for the rapid growth of connected
commerce on any device, and a driving force behind the dream of a
cashless future for everyone, everywhere. As the world moves from
analog to digital, Visa is applying our brand, products, people,
network and scale to reshape the future of commerce. For more
information, visit visa.ca, visacorporate.tumblr.com and
@VisaNewsCA.
____________________________
i Research conducted by AYTM Market Research, October
25- November 1, 2017, among 1,000 Canadian adult consumers who use
at least one credit card, debit card, and/or mobile pay.
|
SOURCE VISA Canada Corporation