Taste Undeath—and Other Flavors—at Blizzard Entertainment’s Ice Cream Citadel During Comic-Con®
July 17 2017 - 10:00AM
Business Wire
Ice cream pop-up opens its doors during San
Diego Comic-Con® to celebrate upcoming Hearthstone® expansion,
Knights of the Frozen Throne
No SDCC badge required
Amidst the sweltering San Diego heat, mortals and the undead
alike scream . . . for free ice cream. Blizzard Entertainment today
announced the grand opening of Ice Cream Citadel, a pop-up ice
cream shop that celebrates Knights of the Frozen Throne™, the
upcoming expansion to Hearthstone®, Blizzard’s smash-hit digital
card game. No San Diego Comic-Con® badge is required, so all are
invited to stop by for a free Frozen Cone as well as a photo op
with the Lich King, Lord of the Scourge and ultimate purveyor of
death and icy treats.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170717005333/en/
Join Blizzard Entertainment and the Lich
King to celebrate Knights of the Frozen Throne, Hearthstone's
upcoming expansion, with free ice cream at San Diego Comic-Con!
(Graphic: Business Wire)
Located in the PetCo parking lot just a short walk from the San
Diego Convention Center, Ice Cream Citadel will provide visitors
with free ice cream in two flavors: “Villain-illa” and
“Scourgeberry Sorbet.” In partnership with Yelp, Blizzard has also
created a Yelp business page for the pop-up, titled “The Lich
King’s Ice Cream Citadel,” where users can rate, review, and post
photos of their experience. Starting July 18, those brave enough to
call the business (1-855-LIC-HKNG) will be greeted by the Lich
King’s chilling voice.
Get a taste of what’s in store at the Ice Cream Citadel by
watching the Lich King’s teaser trailer at
https://www.youtube.com/watch?v=C8ePY5K0y8M.
Hearthstone is a free-to-play digital card game featuring quick
and lively duels that evoke the spirit of a friendly match played
beside a crackling tavern fire. Launching in August, the Knights of
the Frozen Throne expansion will take players to the frozen lands
of Northrend, where they’ll raid Icecrown Citadel, the Lich King’s
frozen fortress, and challenge the Lord of the Scourge for his seat
on the Frozen Throne.
Learn more about the upcoming Hearthstone expansion at
thefrozenthrone.com.
To secure appointments for broadcast or written interviews,
contact: Christine Yeo.
About Blizzard Entertainment,
Inc.
Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multifranchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the industry’s
most critically acclaimed games. Blizzard Entertainment’s track
record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online-gaming service, Battle.net®, is one of
the largest in the world, with millions of active players.
*Based on internal company records and reports from key
distribution partners.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard
Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about the Ice Cream
Citadel and the release dates and features of the Knights of the
Frozen Throne expansion for Hearthstone are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment's
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to
update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and
are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170717005333/en/
Blizzard EntertainmentChristine YeoPR Manager949.955.1380
x61002cyeo@blizzard.com
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