Orgullosa program fuels a social dialogue to
empower Latinas to share what makes them beautiful by their own
standards with content and products that help her show off her
orgullo and belleza
Procter & Gamble’s (NYSE:PG) Orgullosa program – the largest
platform for Latinas by Latinas that provides tips and resources
for beauty, home and lifestyle -– and Mexican-Lebanese actress
Emeraude Toubia hosted the #WeAreOrgullosa event yesterday in New
York City, to unveil Orgullosa’s approach to change the
misconceptions of Latinas. In partnership with Crest, Herbal
Essences, Olay, Pantene, Secret, and Venus, Emeraude Toubia
moderated a discussion spotlighting the growing influence of
Latinas in the U.S. and how Orgullosa seeks to empower Latinas to
share what makes them beautiful by their own standards with content
and products that help her show off her orgullo (pride) and belleza
(beauty).
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170524005729/en/
Actress Emeraude Toubia unveils a
docu-style video launched by P&G’s Orgullosa to celebrate the
diversity of Latina beauty at the #WeAreOrgullosa event, Tuesday,
May 23, 2017 in New York. P&G brands Crest, Herbal Essences,
Olay, Pantene, Secret and Venus sponsor the initiative. Visit
Orgullosa.com to preview the film. (Photo by Diane
Bondareff/Invision for P&G Orgullosa/AP Images)
“I was honored to have the opportunity to moderate this
inspiring panel; each story reignited passion to celebrate the
beauty and diversity of Latinas,” said Emeraude Toubia, actress and
event hostess. “It’s time to let the world stop defining who we are
and what it means to be beautiful. Latina beauty is not just about
being fabulosa - it's about celebrating our diverse beauty and
being proud of who we are.”
Challenging the Misconceptions of
Latinas
In the media, Latinas are often stereotyped as sex symbols and
boxed-in as having one hair color, skin color, and body type. With
this, Latinas feel underrepresented and inaccurately portrayed.
Beauty is a reflection of who she is as a Latina and where she
comes from. It celebrates her pride in the Latino culture and her
family.
Latinas are multi-dimensional and not one-size fits all, which
is what fueled Orgullosa’s mission to challenge the misconceptions
of Latinas by launching the #WeAreOrgullosa initiative. Starting
today, Orgullosa’s online hub www.orgullosa.com will offer
exclusive content where you’ll find Latinas of all different
shapes, sizes, hair types and skin colors who are proud to show off
and celebrate what makes them unique.
To break Latino stereotypes, Orgullosa created:
- Digital lookbook featuring
P&G brands – Crest, Herbal Essences, Olay, Pantene, Secret, and
Venus – to offer readers product savings, style tips, and
inspiration for feeling confident, beautiful and orgullosa.
- Photo gallery that offers free
downloadable photos, so now anyone looking to represent Latinas
will have more diverse and better options.
- Docu-style video that includes
live interviews with Latinas capturing their emotions and cultural
stories aimed to inspire other women to embrace their
identity.
“Our program’s long-standing relationship and commitment to
accurately portray Latinas starts with understanding their
aspirations and motivations,” said Courtney Tomljanovic, Brand
Manager for Orgullosa. “We have created and fostered a
one-of-a-kind forum for Latinas to share and discuss the proud
journey of being a Latina in the U.S. Orgullosa is an organic
extension of the current relationships that our individual brands
have with the Latina consumer, evolving to establish a broader and
ongoing dialogue across the many areas in which P&G products
touch their lives.”
Orgullosa’s Goal to Inspire
Latinas
Orgullosa is asking its community of over 1.5 million members
and others to join the #WeAreOrgullosa initiative and share with
the world what they perceive as Latina beauty to combat societal
misconceptions.
Tapping into the power of social media, Orgullosa will also
partner with Latina fashion, beauty and lifestyle influencers to
share tips from their daily beauty routine and more personal
cultural testimonials.
Become part of the community at www.orgullosa.com and get the
exclusive lookbook, download photos from our photoshoot, and find
great savings on P&G beauty brands. Join the conversation on
social media (Facebook.com/Orgullosa and Instagram.com/Orgullosa)
using #WeAreOrgullosa.
About Orgullosa
Orgullosa is a P&G-owned program that celebrates Latinas and
empowers them to feel confident about their personal appearance,
style and homes by offering solutions that satisfy their beauty and
household needs through a variety of trusted brands, including
Olay®, Secret®, Venus®, Pantene®, Crest®, Always®, Tide®, Downy®,
Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170524005729/en/
Citizen RelationsKimberly Stohl,
212-613-4907Kimberly.Stohl@citizenrelations.comorProcter &
GambleNadirah Mutala, 513-983-6229Mutala.na@pg.com
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