NEW YORK, Nov. 15, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com), the nation's leading
media and marketing company serving 102 million unduplicated U.S.
women and 75 percent of American Millennial women, today announced
that EatingWell magazine's November/December 2016 edition, which hit newsstands on
October 25, is the largest issue in
the brand's 26-year history.
Compared to the November/December
2015 edition, advertising paging increased by nearly 60
percent. Additionally, total advertising pages are up more than 40
percent in 2016.
"Advertisers recognize that EatingWell has been at the
forefront of what Americans now embrace – the rewards of eating
better," says Andrew Amill,
Publisher of EatingWell. "Our experts offer delicious
recipes, balanced nutritional advice, thought-provoking stories and
new ways to make healthy choices more exciting. EatingWell
is a way of life."
The issue includes over 50 cross-category advertisers, such as
AstraZeneca, Domino Sugar, Eden Foods, KerryGold, McCormick,
Purina, Reynolds, and Sub-Zero and Wolf. The cover, which showcases
a vibrant photograph of a pomegranate, also features a POM
Wonderful high-impact native cover unit spread. Including the
November/December issue, three out of six EatingWell covers
in 2016 featured high-impact cover units.
In addition to print advertising success, the EatingWell brand
has seen growth across platforms in 2016.
This fall, EatingWell partnered with Bellisio Foods to launch
EatingWell™ frozen entrées, which feature eight flavorful
meals, including Cherry Port Pork, Indian Inspired Chicken and
Vermont Cheddar Mac & Cheese. Meal ingredients are selected
specifically for consumers seeking great-tasting and better-for-you
options. The entrees are available at more than 5,000 retail stores
and more than 10 major grocery chains nationwide.
EatingWell also increased its investment in digital
video, garnering more than 150 million organic views on
Facebook this year, with 29 videos receiving more than one million
views each. In turn, EatingWell's fan-base on the platform has
grown nearly 70 percent since January
2016.
And in June, EatingWell released its latest cookbook,
EatingWell Vegetables, which offers
step-by-step tips on selecting, storing and cooking nearly 50
different vegetables from Artichokes to Yucca. The cookbook brings
together more than 200 of the magazine's most delicious vegetable
recipes – created by cookbook authors, chefs, recipe developers,
bloggers and EatingWell editors – from the past two
decades.
"The EatingWell brand success story continues to prove the
vitality of the Meredith Food Group portfolio, which includes the
Allrecipes and Rachael Ray Every Day brands," says Carey Witmer, Executive Vice President and Group
Publisher of the Meredith Food Group.
Launched in 1990, EatingWell is a leading source of
science-based nutrition advice, inspiring articles about food,
farms and cooking, and delicious, healthy recipes.
EatingWell magazine is published six times a year with a
rate base of one million and an audience of 6.2 million readers.
The brand has diversified to multiple formats, including a
content-rich website that reaches over four million unique visitors
per month, social media platforms with nearly three million
followers, content and brand licensing, custom publishing, and
consumer cookbooks. Its core mission is to make healthy eating a
joyful way of life.
EatingWell is a seven-time winner of the coveted
Bert Greene Award, the highest award
in magazine journalism given by the International Association of
Culinary Professionals (IACP). Additionally, EatingWell has
won 13 James Beard awards, with an additional 16 nominations, and
was selected to the Advertising Age "A-List" in 2013.
Additional information may be found at www.eatingwell.com.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP;
www.meredith.com) has been committed to service
journalism for more than 110 years. Today, Meredith uses multiple
distribution platforms – including broadcast television, print,
digital, mobile and video – to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith's National Media Group reaches more than 100 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes and Gardens, Allrecipes, Parents, SHAPE
and EatingWell. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including Kraft, Lowe's, TGI Friday's and NBC
Universal.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 – including
Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce nearly 700 hours of
local news and entertainment content each week, and operate leading
local digital destinations.
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SOURCE Meredith Corporation