MONTRÉAL, Oct. 24, 2016 /CNW/ -
Sun Life Financial and the City of Montréal are pleased to launch
the Sun Life Financial Musical Instrument Lending Library program
in the Montréal Public Libraries. This innovative free program will
help put instruments in the hands of the community, sharing the joy
of music.
Sun Life is providing $108,860 in
funding and donating one hundred musical instruments to the City of
Montréal to launch this new program. This support will enable the
Montréal Public Libraries to provide guitars, keyboards, violins,
ukuleles, drums and xylophones to its members. Whether you're a
beginner picking up an instrument for the first time or a seasoned
musician, this program is designed for anyone looking to explore
the power of music.
"Well rooted in the community, the Montréal Public Libraries
have become dynamic, visionary and innovative key-players largely
contributing to Montréal's cultural vitality. We are delighted to
partner with Sun Life Financial to help Montréalers discover the
wonderful world of music through this innovative service. In
addition to expanding and diversifying the Montréal Public
Libraries' musical collection, this program squarely fits the new
Montréal Child Policy initiative and is part of the 5-axle
intervention plan covering access to culture, sports and leisure,"
said Denis Coderre, Mayor of
Montréal.
Instruments will be available to Montréalers for loan free of
charge with a valid Montréal Public Libraries card from one of
eight branches: Du Boisé, Georges-Vanier, La Petite-Patrie, Maison culturelle et
communautaire, Plateau-Mont-Royal,
Saint-Léonard, Saul-Bellow and Verdun.
"Sun Life Financial understands the important role music and the
arts play in society, that's why we are helping create
opportunities for people to explore their creative side," said
Robert Dumas, President, Sun Life
Financial Quebec. "We actively support many cultural initiatives in
Quebec and are excited to bring
this incredibly successful musical instrument lending program to
Montréal as it will help in creating a stronger and more vibrant
community."
This program is part of a national initiative that has helped
create musical lending libraries in cities across Canada. The Sun Life Financial Musical
Instrument Lending Library was launched in April 2016 with the Toronto Public Library and in
June with the Vancouver Public Library. It is a natural extension
of Sun Life's support of music education, one that aligns perfectly
with the company's award-winning Making the Arts More
Accessible™ program. It's Sun Life's belief that arts and
culture should be celebrated within our communities and made
available to everyone, regardless of their means.
Musical Instrument Donation Drive
Montréal Public Libraries is also conducting a Musical Instrument
Donation Drive running from October 24,
2016 until December 24, 2016.
People may drop off their new or gently used musical instrument
donations at six libraries: Georges-Vanier, La Petite-Patrie, Maison culturelle et
communautaire, Plateau-Mont-Royal,
Saul-Bellow et Verdun. Please
visit www.bibliomontreal.com/musique for more
information.
Join the conversation about the program on social media using
the #OffrirLaMusique:
Sun Life Financial
- Twitter: @SunLifeQC
- Facebook: www.facebook.com/financieresunlifequebec
Montréal Public Libraries
- Twitter: @bibliomontreal
- Facebook: https://www.facebook.com/bibliomontreal/
- Instagram: https://www.instagram.com/bibliomontreal/
- Tumblr: http://bibliomontreal.tumblr.com/
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
products and services to individuals and corporate customers. Sun
Life Financial has operations in a number of markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2016, the Sun Life Financial group of companies had total
assets under management of $865
billion. For more information please visit
www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
About the Montréal Public Libraries
The Montréal Public Libraries has a network of 45 libraries
distributed throughout 19 boroughs. Actively involved in the
neighbourhoods, the Montréal Public Libraries mission is to offer
everyone access to reading, information, knowledge, culture and
leisure activities. Their bold programming and teams of dedicated
employees make it an ideal place for patrons to experience
knowledge in all its forms. The Libraries make 4.2 million items
available 7 days per week and provides lively spaces for gatherings
and dialogue for all.
Note to editors: All figures in Canadian dollars
Media Relations
Contact:
|
|
Barbara
Duroselle
|
Renée
Pageau
|
Manager, Corporate
Communications
|
Information
Officer
|
Sun Life
Financial
|
Public
Affaires
|
T.
514-904-9673
|
Ville de
Montréal
|
C.
438-402-2871
|
T.
514-868-4580
|
barbara.duroselle@sunlife.com
|
renee.pageau@ville.montreal.qc.ca
|
|
|
Amélie
Forcier
|
Marie-Noël
Phaneuf
|
T.
514-843-2307
|
T.514-844-8864 ext
211
|
C.
514-799-7011
|
C.
514-553-2570
|
aforcier@national.ca
|
MNPhaneuf@annexecommunications.com
|
SOURCE Sun Life Financial Canada