Starbucks Announces Starbucks Reserve Roastery Coming to Tokyo in 2018
October 20 2016 - 5:00AM
Business Wire
World-renowned architect and Tokyo Olympics
2020 designer Kengo Kuma to lead design of immersive coffee and
retail experience
New location in Tokyo’s upscale Nakameguro
District will be Starbucks fourth Roastery, globally
Starbucks Coffee Company (NASDAQ: SBUX) today announced it will
open a Starbucks Reserve Roastery, Japan, in 2018. Located in the
Nakameguro district, an upscale neighborhood known for its
exclusive boutiques and art galleries, the Roastery will be a
one-of-a-kind retail environment. Designed in collaboration with
Kengo Kuma, a world-renowned architect and founder of Kuma Lab at
the University of Tokyo, this new location will give customers an
immersive coffee environment unlike any other in the market.
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Starbucks Reserve Roastery & Tasting
Room - Seattle, WA (Photo: Business Wire)
Starbucks debut of its first Roastery in Seattle in 2014 was the
most successful store opening in the company’s history and since
then the company has announced new locations coming to Shanghai in
2017 and New York in 2018. Tokyo will be the company’s fourth
Roastery, globally.
“As it was when we opened Japan as our first market outside of
North America in 1996, the country continues to be an important and
dynamic coffee community for Starbucks. We are proud to bring our
customers a distinct, immersive and innovative retail experience
that celebrates the craft of coffee in an unprecedented way,” said
Howard Schultz, chairman and chief executive officer of Starbucks.
“We are honored to be collaborating with Kengo Kuma in creating an
experience that will bring our Japanese customers closer to our
coffee and partners (employees) than ever before.”
Recognized around the world for his cutting-edge designs and
innovative theories on architecture and society, Kengo Kuma’s work
blends art and nature with the use of natural materials to create
spaces of warmth and harmony in his designs. The new Tokyo Roastery
will infuse Japanese design with the fresh, modern aesthetic
Starbucks is known for in a space that will pay tribute to coffee
artistry and craft. This is Starbucks second design collaboration
with Mr. Kuma, whose award-winning Starbucks store design in
Fukuoka, Japan, is one of the most recognizable stores in the
country and, indeed, the world over.
“It is a privilege to lead the design for the Starbucks Reserve
Roastery in Tokyo where my friends, family and the coffee-loving
community will be able to experience this unique retail
environment,” said Kuma. “I look forward to building on my
longstanding relationship with Starbucks to create a place that
reflects the culture and people of this exquisite neighborhood to
become one of the most iconic destinations in the city of
Tokyo.”
The interactive 13,000 square feet (1,200 square meters) space
will provide customers with an all-sensory environment where they
can deepen their appreciation and understanding of the craft of
roasting and brewing some of the most unique coffees from around
the world. At the Roastery, customers will be able to watch green
coffee beans arrive, connect with Starbucks coffee specialists and
master roasters, and enjoy a curated selection of handcrafted
beverages. This Roastery will also include artisan food and breads
baked onsite by acclaimed Italian food purveyor, Princi.
The opening of the Roastery marks an important growth
opportunity for Starbucks in the China and Asia Pacific region.
With more than 20 million customers visiting over 6,200 Starbucks
stores across 16 markets in the region each week, China and Asia
Pacific will continue to be at the forefront of Starbucks global
innovation and coffee excellence.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality Arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161020005417/en/
Starbucks Coffee CompanyMarianne Duong, mduong@starbucks.com
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