The Art of Shaving Launches New Power Brush System
September 29 2016 - 6:07PM
Business Wire
Power Spin Brush and Pre-Shave Gel System
Clinically Tested to Reduce Razor Bumps By Up To 69%*
The Art of Shaving has introduced a new “Power Brush” System and
regimen. The Power Brush and Unscented Pre-Shave Gel for Power
Brush are made specifically to combat ingrown hair and razor bumps,
two of the most commonly cited shaving issues.***
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This new system, when used in preparation for a shave, has been
clinically tested to help reduce the amount of new bumps in three
months* while reducing the occurrence of razor bumps by up to 69%*.
The Art of Shaving Power Brush System reduces the occurrence of
ingrown hairs significantly - up to 47% after first month of use**
and increases the release of ingrown hair by up to 85% over 12
weeks**
The Art of Shaving Power Brush is a three speed brush device for
men suffering from razor bumps. Featuring soft nylon bristles and
water resistant thermo-plastic for use in the shower, this spinning
brush can be used with the Pre-Shave Gel to gently exfoliate the
skin and help release trapped hairs and minimize razor bumps with
daily use**. The Art of Shaving Pre-Shave Gel creates a thin layer
of protection on your face and neck while decreasing any tug and
pull during a shave with its lightweight emollient, glycerin and a
touch of Shea Butter.
"Good skin starts with good shave preparation. It was the
foundational belief that inspired our first product – the pre-shave
oil – and our “4Elements of the Perfect Shave”. Modernizing this
step of preparation through the Power Brush system allows us to
meet men’s grooming needs with a new solution, clinically tested to
reduce razor bumps.” – Todd Brisky, The Art of Shaving CEO.
The Power Brush System is available at Art of Shaving store
locations and at www.theartofshaving.com.
*After 12 weeks of daily shaving using a regimen of The Art of
Shaving 2 in 1 Power Brush with Power Brush Gel, ProGlide Flexball
Razor and TAOS 4 Elements Regimen, compared to shaving with shave
cream alone** Daily shaving using a regimen of The Art of Shaving 2
in 1 Power Brush with Power Brush Gel, ProGlide Flexball Razor and
TAOS 4 Elements Regimen, compared to shaving with shave cream
alone*** AMJ 2016 TAOS Survey of The Art of Shaving Master Barbers
and Shave Consultants
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Nike Communications, Inc.Malinda TorresMtorres@Nikecomm.Com
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