Deal to Include National Campaign, Private Concerts,
Concert Brand Integration, Social Media Initiatives, Retail
Appearances and Promotions Featuring the Global
Icon
BOCA RATON, FL / ACCESSWIRE / August 23, 2016 /
Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of
Celsius®, the world's first negative calorie drink backed by
clinical science, announced today a renewed 30-month partnership
agreement with multi-platinum recording artist Flo Rida, whose
songs were voted most popular workout tunes in a survey at one of
America's top fitness clubs. The agreement will include a national
advertising campaign, private concerts, surprise appearances,
social media integrations, sales and distributor incentives and
more. Flo Rida, known not only for his music, but also for his
dedication to health and fitness, will also lend his support to a
national contest centered on the success of Celsius in the fitness
channel, with the grand prize winners receiving a personal training
session with the superstar.
This continues Celsius' highly successful worldwide licensing
and endorsement agreement with Flo Rida, which began in March of
2014. Over the past two years, Flo Rida has helped broaden the
brand recognition of Celsius through co-branded products, social
media support and numerous appearances, including his participation
in an exhibition race with Celsius'-sponsored NASCAR driver Blake
Koch, the Gold's Gym Annual Convention, and the Vitamin Shoppe
Managers National Conference. Recently, Flo Rida gave an intimate
performance at the National Association of Convenience Stores
(NACS), the largest trade event for the convenience channel drawing
more than 24,000 attendees, which led to new distribution
agreements with national chains. Each year, the NACS Show brings
together retailers, merchandisers, executives, grocery wholesalers,
distributors and media from over 60 countries for four days to
network and connect with peers and experts.
"Music has always been my first love, but my passion for health
and fitness is just as important," said Flo Rida. "The partnership
with Celsius has been a natural fit for me, and the healthy energy
Celsius delivers keeps me fueled during grueling travel schedules,
shows, appearances and daily workouts. I look forward to sharing
Celsius with my fans on my worldwide tour to continue raising
awareness and inspire healthy lifestyle choices for years to
come."
"Flo Rida is more than a talented musician, he is a global force
and an ideal Global ambassador for Celsius," stated Gerry David,
CEO of Celsius Holdings, Inc. "From his concerts, to his
appearances, to his music videos, everything about him says power
and fitness, and this persona aligns well with our value
proposition. His undeniable influence continues to open new doors
for us, and we are so pleased to have the opportunity to work with
an authentic brand partner who lives and breathes a healthy
lifestyle and is so passionate about Celsius. His favorite Celsius
flavor, Sparkling Orange, has even been nicknamed 'Flo Rida
Orange!'"
Flo Rida is a chart-topping artist with a long list of major
award nominations earned since he came on the scene with his debut
single "Low" in 2008. His latest hit, "My House," which prominently
featured Celsius in its music video, earned Flo Rida his 7th top
five single in the United States.
- 'My House,' reached No. 1 on Billboard's Pop Songs radio
airplay chart
- Flo Rida's hit single exposed Celsius to his 23 million-plus
digital followers and 87 million viewers on YouTube
- Celsius was prominently displayed 3 times in the 'My House'
music video, which has currently earned more than 154 million
views
- 'My House' is one of the top songs played to amp up fans and
players at professional football and baseball games across the
country
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTCQX: CELH) is a global nutritional
science based company, founded in April 2004. Celsius® negative
calorie drink is available in the form of ready to drink and powder
formulas powered by MetaPlus™, a proprietary blend of quality
ingredients including Green Tea with EGCG, Ginger, Taurine,
Gaurana, and B and C vitamins. Backed by multiple published
university studies, drinking Celsius before exercise has been
proven to help burn more body fat, burn 100 calories and more per
serving and provide healthy energy.
Celsius comes in seven delicious flavors, carbonated and
non-carbonated, and also in powder stick formulas that can be mixed
with water. Celsius has no preservatives, no aspartame, no high
fructose corn syrup, no artificial flavors or colors and is very
low in sodium. The Celsius line of products is Kosher, vegan
certified, Gluten Free, and sugar free. The first university study
was conducted in 2005, and additional studies from the University
of Oklahoma were conducted over the next five years. All studies
were published in peer reviewed journals and validated the unique
benefits Celsius provides to the consumer.
Celsius is available nationwide at retailers across all
channels, including supermarkets, convenience stores, nutritional
stores, mass merchants, health clubs, spas, gyms, specialty stores,
the military and eCommerce websites.
For more information, please visit www.celsius.com.
Forward-Looking Statements
This press release may contain statements that are not
historical facts and are considered forward-looking within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements contain projections of Celsius
Holdings' future results of operations and/or financial position,
or state other forward-looking information. In some cases you can
identify these statements by forward-looking words such as
"anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "should," "will," "would," or similar words. You should not
rely on forward-looking statements since Celsius Holdings' actual
results may differ materially from those indicated by
forward-looking statements as a result of a number of important
factors. These factors include, but are not limited to: general
economic and business conditions; our business strategy for
expanding our presence in our industry; anticipated trends in our
financial condition and results of operation; the impact of
competition and technology change; existing and future regulations
affecting our business; and other risks and uncertainties discussed
in the reports Celsius Holdings has filed previously with the
Securities and Exchange Commission. Celsius Holdings does not
intend to and undertakes no duty to update the information
contained in this press release.
Investor Relations:
Hayden IR
Brett Maas
(646) 536-7331
brett@haydenir.com
Cameron Donahue
(651) 653-1854
cameron@haydenir.com
SOURCE: Celsius Holdings, Inc.
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