Starbucks Raises Prices on Some Drinks
July 12 2016 - 7:37AM
Dow Jones News
By Joshua Jamerson
Starbucks Corp. said Tuesday that customers at many of its U.S.
stores will pay as much as 30 cents more for certain beverages,
causing the average customer ticket to increase by about 1%.
Starbucks customers will pay 10 cents to 20 cents more for
certain sizes of brewed coffee, and 10 cents to 30 cents more on
espresso beverages and tea lattes. The increases, effective at
company-operated stores in the U.S., will vary by market.
In the past two years, Starbucks has raised prices on certain
beverages by between 5 cents and 20 cents each year. The company on
Tuesday said the latest increase was needed for "business
needs."
On Monday, the company said it would increase compensation by up
to 15% for employees in company-operated stores.
Starbucks stock, inactive premarket, has fallen 6.2% so far this
year.
Write to Joshua Jamerson at joshua.jamerson@wsj.com
(END) Dow Jones Newswires
July 12, 2016 07:22 ET (11:22 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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