Ericsson Virtualized Encoding unifies TV Anywhere video processing
March 18 2014 - 10:00AM
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Launches industry's first software solution for
intelligent utilization of multiple encoding resources, regardless
of the platform
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Enables TV service providers to address the
growing consumer demand for high quality TV Anywhere experiences
across all devices
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Ensures best-in-class video processing performance
and picture quality, while allowing most agile use of platforms and
technology improvements
In Ericsson's (NASDAQ:ERIC) vision of the
Networked Society there will be 50 billion connected devices by
2020, 15 billion of which will be video enabled. The proliferation
of these devices, combined with consumer willingness to pay for
high quality, premium content, is resulting in a new age of TV
Anywhere. Today's TV service providers must deal with an
ever-growing level of infrastructure complexity to deliver high
quality video anywhere, anytime and to any device, faster than
their existing and new competitors.
As they strive to address consumer demand for TV
Anywhere, TV service providers have had to make choices between
balancing investment, architecture and video compression
performance with their multi-screen video processing deployments.
This has been especially true as service providers look to address
both linear and live TV services and the rapid growth of on-demand
services.
In response to this, Ericsson is launching
Ericsson Virtualized Encoding, the industry's first unified
software solution designed to remove the complexity of TV Anywhere
video processing. The new solution is completely task and
service-oriented, intelligently allocating resources and
simplifying the process of selecting the right encoding method and
platform based on the operator's priorities for deployment speed,
video quality and output. It eliminates complexity, enables more
efficient resource utilization and bandwidth management and bridges
the gap between broadcast and IT infrastructures, allowing
deployment of enhanced TV services much more quickly.
Michelle Abrahams, Senior Analyst at research firm
SNL Kagan MRG says: "Ericsson's new virtualized encoding solution
provides an answer for customers who increasingly need to prepare
content in more formats for more screens than ever before. It will
allow them to choose their encoding infrastructure based on factors
important to them such as performance, density, and time to
market."
Dr. Giles Wilson, Head of TV Compression, Ericsson
says: "In today's TV Anywhere world there is no 'one-size fits all'
solution to video processing and a variety of compression platforms
are being used to balance investment, architecture and performance.
With the launch of Ericsson Virtualized Encoding we are unifying
all these processing platforms under one intelligent software
abstraction layer to ensure best-in-class performance,
simplification of processes, reduced operational burden and far
greater agility in deploying services. Our customers are especially
welcoming our approach in removing the burden of deploying HEVC
compression, and the inevitable platform upgrades as performance
demands increase rapidly."
Ericsson Virtualized Encoding is part of
Ericsson's Video Processing range. It supports all input-types
(compressed off-air or mezzanine and uncompressed), all
output-types (traditional linear broadcast on cable, IPTV, DTH
satellite and DTT, Multiscreen ABR delivery over IP) and all codecs
(MPEG-2, MPEG-4 AVC and HEVC). It can be implemented on processing
platforms containing a combination of dedicated programmable
hardware such as Ericsson's video processing chip, in customer
premises and software or GPU-based servers on premise, or
potentially deployed in the cloud.
Ericsson's solution builds on its video
compression leadership which spans more than two decades. Ericsson
is harnessing its engineering resources to bring a new approach to
a complex question. Ericsson Virtualized Encoding is a further step
in giving our customers the tools they need to deliver successful
TV Anywhere services.
NOTES TO EDITORS
Ericsson launches compression platform powered by
new video chip
Download high-resolution photos and
broadcast-quality video at www.ericsson.com/press
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. Our long-term relationships with every
major telecom operator in the world allow people, businesses and
societies to fulfil their potential and create a more sustainable
future.
Our services, software and
infrastructure - especially in mobility, broadband and the
cloud - are enabling the telecom industry
and other sectors to do better business, increase efficiency,
improve the user experience and capture new opportunities.
With more than 110,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has
its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK
227.8 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX
stock exchange in Stockholm and the NASDAQ in New York.
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Ericsson Virtualized Encoding
unifies TV Anywhere video processing
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Source: Ericsson via Globenewswire
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