As Seen On TV, Inc. Living Pure Heater Update
April 11 2012 - 8:30AM
Marketwired
As Seen On TV, Inc. (OTCQB: ASTV) (PINKSHEETS: ASTV), the parent
company of TVGoods, Inc., a direct response marketing company,
recently completed its first season (September through March)
marketing the Living Pure 4-in-1 Heater. Despite record warm
temperatures throughout the United States this past winter, the
company sold 35,000 units via direct response television, internet
and retail distribution channels. The unit was marketed at the full
retail price of $399.99 and was closed out at lower prices as the
excessively warm winter persisted.
The company's Living Pure brand is endorsed by Montel Williams,
an Emmy-award winning talk show host, entrepreneur, motivational
speaker and philanthropist. The infomercial was launched in October
and successfully ramped its media spend throughout December and
January. The product distribution channel was expanded to
e-commerce market places and retail outlets January through
March.
The Living Pure 4-in-1 Heater is capable of (1) heating an area
of up to 1,000 square feet and (2) providing air purification, (3)
air filtration and (4) humidification. The unit was engineered with
multiple desirable safety controls; it is cool to the touch and
includes an automatic turn off function in the event it is tipped
over.
The company is finishing development of version 2.0, a 5-in-1
heater, the features of which will be released at a later date. The
production and re-branding phases have begun with a target launch
of September 2012. Montel Williams will continue to endorse the
brand and will star in a new infomercial for the company showcasing
the second generation heater. The company expects to make the new
version available on a global basis through multiple distribution
channels including direct response, internet, live television
shopping networks, and traditional retail outlets.
Steve Rogai, CEO of As Seen On TV, Inc., stated, "We are very
pleased with the results from our initial season with the Living
Pure 4-in-1 Heater. Our first year's results are as initially
forecasted, even with the record high temperatures this winter. We
look forward to an exponentially more prosperous winter this year
and expect to be able to sell more units at a higher average price
in the upcoming September though March season."
About As Seen On TV, Inc. As Seen On TV,
Inc. is the parent company of TVGoods, Inc., a direct response
marketing company. We identify, develop and market consumer
products for global distribution via TV, Internet and retail
channels. TVGoods was established by Kevin Harrington, a pioneer of
direct response television. For more information go to
www.TVGoodsInc.com and www.AsSeenOnTV.com.
Forward-Looking Statements: Except for
statements of historical fact, the matters discussed in this press
release are forward-looking and made pursuant to the Safe Harbor
provisions of the Private Securities Litigation Reform Act of 1995.
"Forward-looking statements" describe future expectations, plans,
results, or strategies and are generally preceded by words such as
"future," "plan" or "planned," "expects," or "projected." These
forward-looking statements reflect numerous assumptions and involve
a variety of risks and uncertainties, many of which are beyond the
company's control that may cause actual results to differ
materially from stated expectations. These risk factors include,
among others, limited operating history, difficulty in identifying
and marketing products, intense competition and additional risks
factors as discussed in reports filed by the company with the
Securities and Exchange Commission, which are available at
http://www.sec.gov.
Contact Information: Steven Hart Corporate Strategy &
Development shart@tvgoodsinc.com 917-658-7878