Cintas Partners with New York-Based Fashion Designer Jay Godfrey to Launch Fashionable New Apparel Collection for Hospitality
November 12 2012 - 11:30AM
Business Wire
Uniform options for the hospitality industry just got a lot more
glamorous with the new wardrobe collection from Cintas Corporation
(NASDAQ: CTAS), a world leader in fashion-forward corporate
apparel. During this year’s International Hotel/Motel + Restaurant
Show, Cintas revealed a partnership with New York-based,
award-winning fashion designer Jay Godfrey to create a new line of
stylish, distinctive and durable suiting for hotels. Currently
exclusive to W Hotels Worldwide, the Jay Godfrey Suiting Collection
will be available to all organizations in early 2013.
“We are very excited to offer hoteliers high-performing apparel
with a red-carpet feel,” said Dan Ambrosio, Vice President of
Global Lodging & Cruise, Cintas. “Our collaboration with Jay is
a great fit for the design-driven atmosphere and stylish clientele
of contemporary lifestyle brands.”
As part of the unveiling, Godfrey appeared at the Cintas booth
on Sunday, Nov. 11, to discuss the collaboration with Cintas and
his inspiration for the program. With a celebrity following that
includes Hollywood stars such as Eva Longoria, Emma Stone and
Jennifer Lopez, Godfrey worked in collaboration with Cintas to
create a distinctively contemporary, yet timeless black suiting
collection for men and women. Slim-fitting silhouettes with narrow
lapels, high notch collars, shell buttons wrapped in stainless
steel and signature Jacquard dot-lining with magenta piping
complement Cintas’ innovative fashion technologies. When paired
with custom accessories, the suiting collection exudes modern
sophistication.
“The collaboration with Cintas gave me the opportunity to
incorporate elements of the runway into garments designed for the
workplace,” said Godfrey. “Our goal was to revolutionize the way
uniforms are worn in the workplace so that men and women in
hospitality look and feel comfortable and fashionable. The new
suiting collection is the perfect blend of fashion and
function.”
Having only been in business six years, Godfrey’s work has been
featured in WWD, ELLE, Cosmopolitan, the New York Post and
“America’s Next Top Model.” In 2008, Godfrey received the Parsons
Alumni Achievement Award in recognition of his talent and
accomplishments, and in April 2012, he opened his first
free-standing boutique in New York’s historic Meatpacking
District.
“Our mission is to provide apparel that enhances our clients’
image and brand,” added Ambrosio. “Working alongside Godfrey, the
creation of this collection takes our trusted capabilities to the
next level by incorporating the latest in retail-inspired
apparel.”
W Hotels Worldwide is the first hotel brand to debut the new
wardrobe in 28 North American properties, with plans to expand the
wardrobe globally.
For more information about Cintas, please visit www.cintas.com
or www.docandamelia.com.
About Cintas Corporation:
Headquartered in Cincinnati, Cintas Corporation provides highly
specialized services to businesses of all types primarily
throughout North America. Cintas designs, manufactures and
implements corporate identity uniform programs, and provides
entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection
products and services and document management services for more
than 900,000 businesses. Cintas is a publicly held company traded
over the Nasdaq Global Select Market under the symbol CTAS and is a
component of the Standard & Poor’s 500 Index.
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