Bally Technologies, Inc. (NYSE:BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced that its first iGaming platform is now live and
powering a free-play poker website in partnership with Golden
Nugget casinos in Las Vegas and Atlantic City, N.J.
The website, which can be accessed by visiting
goldennuggetpoker.com, is one of the first free-play poker sites in
the United States driven by a licensed gaming manufacturer.
“This is a very monumental time for the Golden Nugget as we
launch a play-for-free site and introduce our loyal patrons to a
new way to enjoy gaming entertainment when they can’t be on
property,” said Golden Nugget Chairman and Owner Tilman J.
Fertitta. “We believe that online gaming is inevitable in the
United States, and that our free-play site will enable the Golden
Nugget to be well positioned to compete when U.S. laws allow for
online gaming.”
“We’re thrilled to partner with the Golden Nugget as they
leverage their free-play site to attract new players and drive
existing players back to their land-based casinos,” said Richard
Haddrill, Bally Technologies’ Chief Executive Officer. “This
partnership will demonstrate the advantages of having an open
iGaming platform, which allows for best-in-class content.”
The progression of Bally’s iGaming platform in the coming months
will enable the Golden Nugget to have an integrated solution within
their Bally mobile, online, and traditional system offerings. A
“single view of the player” will be realized as Golden Nugget
patrons utilize various gaming devices across multiple distribution
channels.
Nevada and New Jersey are two of the leading jurisdictions
exploring legalized online gaming. Bally Technologies’ proprietary
iGaming platform is able to provide free play across the globe –
and it will also provide online gaming where legal.
Bally Technologies’ iGaming platform offers casino operators a
number of benefits. The platform is open, which enables operators
to choose from best-of-breed content from a multitude of providers.
The Company’s iGaming platform is also designed for mobile
integration and is ready to accommodate online wagering beyond
poker, such as casino table games, video slots, and sports
betting.
“The integration to Bally’s CMP™ player-tracking system and
Elite Bonusing Suite™ will enable casino operators to track and
bonus players seamlessly through the traditional and virtual casino
environments,” said John Connelly, Vice President of Business
Development at Bally Technologies. “We are licensed as a gaming
manufacturer in hundreds of jurisdictions around the world and will
work with casinos to provide one view of their patrons across
online, mobile, and traditional platforms.”
Bally Technologies received the first online gaming license in
the United States last week when the Nevada Gaming Commission
awarded Bally an interactive gaming supplier license.
About Golden Nugget
Mr. Fertitta, through various wholly-owned affiliates, operates
three (3) Golden Nugget Hotels and Casinos which are located in Las
Vegas and Laughlin, Nevada and Atlantic City, New Jersey.
Las Vegas - Winner of the AAA Four Diamond Award consecutively
since 1977, the Golden Nugget Las Vegas is the most luxurious
resort on the Fremont Street Experience, and consistently receives
critical acclaim for exceeding customer expectations. The Golden
Nugget Las Vegas now offers more than 2,400 deluxe guestrooms and
suites; a high-energy casino featuring the most popular slot and
video poker machines, table games, race and sports book, and poker
room; nightly entertainment with master impressionist and comedian
Gordie Brown; world-class restaurants such as Grotto Italian
Ristorante and Vic & Anthony's Steakhouse; a luxury spa and
salon; and The Tank (rated one of the world’s top ten pools), a
year-round outdoor swimming pool complete with a 200,000-gallon,
live shark aquarium and the new H20 poolside lounge.
Atlantic City - The Golden Nugget Atlantic City, located on
Frank S. Farley Marina, is a premier resort destination, offering
guests more than 700 newly remodeled rooms and suites. The entire
property has recently been renovated to take on a fresh, modern
look which includes a high-energy casino featuring the most popular
slot and video poker machines, table games, a poker room, new bars
and lounges, stylish retail offerings, as well as Landry’s
signature world-class restaurants such as Chart House, Vic &
Anthony’s Steakhouse and Grotto Ristorante. A new world class
luxury spa and salon and H20 poolside lounge have been added as
well. The Golden Nugget has first-class accommodations, exquisite
dining options and fun-filled entertainment venues unlike anything
else available in Atlantic City.
Laughlin – An oasis in the desert, the Golden Nugget Laughlin is
a hotel-casino located on the banks of the Colorado River, near the
Arizona and California borders, in Laughlin, Nevada. The whimsical,
tropical-themed resort features top-notch restaurants, comfortable
guest rooms and some of the hottest gaming action in Laughlin – all
accented with personalized service and hospitality that have earned
the hotel and casino many accolades. Guests can bask in a tropical
paradise where the intimacy and serenity of the Colorado River
region meets the high-energy gaming action of Nevada. The casino
features slot and video poker machines, including progressive-play
machines; table games, and a complete race and sports book, which
is linked to the Golden Nugget Las Vegas for the most
up-to-the-minute betting lines. In addition to gaming guests can
whet their palate at several signature dining concepts featuring
Harlow’s, Joe's Crab Shack and Saltgrass Steak House before
partaking in the energy of the nightclub/lounge.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on
Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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