Disney Baby Launches Disney Cuddly Bodysuit™
June 01 2011 - 10:00AM
Business Wire
Disney Consumer Products (DCP) today announced a dedicated
collection of Disney Baby brand products designed to equip parents
with the essentials they need for Creating Magical Moments Right
From The Start™. The collection debuts with the Disney Cuddly
Bodysuit™, an infant bodysuit made of Disney Huggable Soft 100%
Cotton™ with a second row of snaps that allow the bodysuit to
“grow” with baby, available on Amazon.com/DisneyBaby this month and
at select retailers this fall. Developed by Disney “Momgineers” in
collaboration with leading licensees and manufacturers, the Disney
Baby collection provides mom with conscientious products for every
stage, including Apparel, Nursery, On the Go, Bathtime, Feeding,
Discovery and Celebration. A multifaceted online resource for
families, the Disney Baby brand now offers a new consumer facing
website DisneyBaby.com, Facebook page
(www.Facebook.com/DisneyBaby), YouTube Channel
(www.YouTube.com/disneybaby) and Twitter account
(www.Twitter.com/DisneyBaby).
Disney Baby, creating magical moments
right from the start. (Photo: Business Wire)
The Disney Cuddly Bodysuit is the only infant bodysuit made of
Disney Huggable Soft 100% Cotton and features snaps that grow with
baby, outfitting baby with comfort and style through the first
magical year. Disney’s research found that infant bodysuits are a
wardrobe staple for baby, with the average mom purchasing more than
35 bodysuits in the first year alone. The Disney Cuddly Bodysuit,
however, is an infant bodysuit that grows with your baby, as the
design features two rows of snaps for an inch of longer wear. As
babies typically grow in length fastest, the second row of snaps
provides both comfort for baby and convenience for mom. For a demo
video and a look at the Disney Cuddly Bodysuit’s styles and
features, please visit:
http://www.youtube.com/watch?v=lGNPZ1gCxSc
“As a mom of an infant and a toddler, I know firsthand the
information overload and uncertainties that come with transitioning
into parenthood all the while trying to bond as a family,” said
Jessi Dunne, executive vice president, Disney Moms and Babies for
Disney Consumer Products, who has also been dubbed Disney Baby’s
‘Chief Momgineer.’ “Disney Baby aims to provide great products
based on our research with moms, that deliver ease, convenience and
quality with a touch of Disney magic.”
In addition to features that grow with baby, Disney research
indicates softness, design and durability are the top attributes
mom looks for when purchasing an infant bodysuit. The Disney Cuddly
Bodysuit delivers on all of these features - transitioning the
infant bodysuit from an expendable item to a quality wardrobe
essential allowing parents to “Welcome Your Little One With a
Cuddle!”
Features of the Disney Cuddly Bodysuit include:
- SOFT: Disney Huggable Soft 100%
Cotton for a super soft feel against baby’s sensitive skin;
- LASTING: Holds its shape through
repeated washings
- RELIABLE: Consistent sizing for
a reliable fit
- EASY: Lap shoulder neck opening
make countless outfit changes easy
- THOUGHTFUL: The tagless neck
label won’t scratch baby’s delicate skin
- BETTER FOR MOM: Snaps that grow
with baby for extended life
- ADORABLE: Over 85 magical styles
to choose from, including white and solid colors with no
characters, playful patterns and character-inspired designs
“With the incredible variety of styles and offerings in the
Disney Baby collection, and the uniqueness of the Disney Cuddly
Bodysuit, we believe our customers will respond enthusiastically to
this offering, and we’re proud to be the first to bring this
mom-friendly and adorable bodysuit to moms and babies,” said Stacy
Kerr, director of clothing for Amazon.com.
The Disney Cuddly Bodysuit ranges in price from $7.99 to $12.00,
$19.50 for a 3-pack, $27.00 for a fashion color 4-pack to $24.99
for a 5-pack in white, and is available in 0-3mos, 3-6mos, 6-9mos
sizes. The full line, featuring characters, prints, white and bold
non-character solids, will be available first on
Amazon.com/DisneyBaby in May and at select retailers in Fall
2011.
For more than 80 years, Disney has been a leader in the business
of family and togetherness. Recent consumer research conducted by
Disney through comprehensive in-home testing and in-person focus
groups found that pre- and post-natal moms are looking for a brand
to rely on as they experience the magic of beginning and expanding
a family and bonding with baby. Disney Baby answers this need by
providing infant essentials for every stage, in addition to a
one-stop resource for moms with DisneyBaby.com, part of Disney’s
Babyzone.com, providing mom-to-mom advice, community forums and
exclusive promotions.
About Disney Baby
Disney Baby provides parents with the essentials they need for
Creating Magical Moments Right From The Start™. Through
parent-inspired designs, developed by our own team of Disney
Momgineers, Disney Baby offers today’s parents everything they need
to bond with baby at every stage. The Disney Baby line includes
essentials for Apparel, Nursery, On the Go, Bathtime, Feeding,
Discovery and Celebration. The Disney Baby collection’s debut item
is the patent-pending Disney Cuddly Bodysuit, made with Disney
Huggable Soft 100% Cotton™ and featuring snaps that grow with baby
for longer wear. For more information, please visit
www.disneybaby.com or join us at www.YouTube.com/DisneyBaby, like
us at www.Facebook.com/DisneyBaby and follow us at
www.Twitter.com/DisneyBaby. You can find the Disney Cuddly
Bodysuit™ available for purchase on www.Amazon.com/Disneybaby.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) and its affiliates that extends the
Disney brand to merchandise ranging from apparel, toys, home décor
and books and magazines to foods and beverages, stationery,
electronics and fine art. This is accomplished through DCP's
various lines of business which include: Disney Toys, Disney
Fashion & Home and Disney Food, Health & Beauty. Other
businesses involved in Disney's consumer products sales are Disney
Publishing Worldwide, the world's largest publisher of children's
books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official
shopping portals. The Disney Stores
retail chain, which debuted in 1987, is owned and operated by
Disney in North America, Europe, and Japan. For more information,
please visit www.disneyconsumerproducts.com or follow us at
www.youtube.com/disneyliving, www.facebook.com/disneyliving and
www.twitter.com/disneyliving.
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