- MiL.k decided to onboard on
Arbitrum for accelerating its global business
expansion
- Arbitrum is the leading
Ethereum layer 2 solution for various
dApps and Web3 projects
- Expected for the
active collaboration with the Arbitrum ecosystem to strengthen
partnerships with global blockchain projects primarily in
Asia
SEOUL,
South Korea, Feb. 28,
2025 /PRNewswire/ -- Milk Partners (CEO Jayden
Jo), which operates the
blockchain-based loyalty integration platform MiL.k, announced on
the 27th that it plans to migrate
to Arbitrum, the world's largest Ethereum Layer 2, to
expand its global Web3 ecosystem.
MiL.k made the decision to move their mainnet from the Luniverse
chain to Arbitrum One Chain to secure infrastructure optimized for
the Web3 business in the fast-changing market and strengthen
partnerships in the global blockchain ecosystem.
MiL.k is a DApp that supports the
integration and exchange of reward points from various service
companies. By solving the difficulties arising from different
database and policies for each company with blockchain technology,
it has introduced a new standard of point utilization,
revolutionizing the market. MiL.k
has rapidly grown by establishing a loyalty ecosystem in
collaboration with major domestic and international service
companies such as AirAsia (global airline), Yanolja (No.1 online
travel agency in Korea), OK Cashback (loyalty system of SK Group,
the second largest group in Korea), Lotte L-Point (loyalty system
of Lotte Group), CU (market No.1 convenience store in Korea), and
Megabox (top multiplex in Korea).
Through the Arbitrum migration, MiL.k plans to solidify its global presence
by actively pursuing diverse web 3 partnerships within the Arbitrum
ecosystem and global service companies. Arbitrum is the
representative Ethereum Layer 2 solution which offers
the highest scalability to more than 1,000 projects, including 420
DeFi projects, 33 AI & Depin projects, and 63
gaming projects. By leveraging Arbitrum's technological strengths
and global influence, MiL.k will accelerate the global business
development and market penetration through marketing collaborations
with various projects.
Both parties are planning to actively expand global business
together based on the 1.5 million DApp users of MiL.k
and the technical expertise and network of the Arbitrum Foundation.
In particular, to strengthen the presence in global markets
primarily in Asia, both parties
plan to initiate various Web3-based marketing and business.
Jayden Jo, CEO of Milk Partners,
stated, "This migration is a strategic decision that will
accelerate MiL.k's global expansion, going beyond a mere transition
of the mainnet. Through the collaboration with Arbitrum, the
positioning of the MiL.k will be a leading global web3
project."
Meanwhile, even after migrating to the Arbitrum,
MiL.k will maintain and strengthen
its close collaboration with 'Lamda 256' operating company of the
Luniverse chain. Both companies have agreed to actively cooperate
to enhance stable blockchain infrastructure and services.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/milk-migrates-to-arbitrum-for-the-full-scale-expansion-of-global-web3-business-302389164.html
SOURCE Milk Partners