MIAMI, Oct. 15,
2024 /PRNewswire/ -- Today, men's beard and hair
dye brand Rewind It 10 announced that it has tapped Latin
Grammy award-winning hitmaker Nicky Jam to serve as the newest
ambassador for its Dark Brown beard dye brand. Nicky's new brand is
now available for purchase at CVS, Sally Beauty, Amazon and
Rewindit10.com.
The reggaeton and Latin trap pioneer is known for his global
hits such as "X," "El Perdón," "Hasta el Amanecer," "El
Amante," and many more. Over the course of his esteemed career,
he has collaborated with the likes of Will
Smith, Bad Bunny, J. Balvin, Enrique
Iglesias, Daddy Yankee, Romeo
Santos, etc.
Nicky joins the likes of co-owner Fat Joe, NFL star Travis Kelce, music mogul DJ Khaled, model
Tyson Beckford, singer Tank, TV
personality Brody Jenner, MMA
fighter Stephen "Wonderboy" Thompson, singer Jencarlos Canela and
model Kevin Creekman to serve as the
faces of Rewind It 10 products.
"I've been coloring my beard for years and tried all the other
brands, but nothing looks more natural than Rewind It 10," said
Nicky Jam. "I love Rewind It 10. Thank you to Fat Joe and the whole
team at Rewind for the opportunity – let's go."
"Nicky Jam is truly a global icon in the music industry. He
shattered the mold as a musician and now we're proud to partner
together to break new barriers in the hair and beard coloring
industry," Rewind It 10 Co-Founder Jeff
Aronson said. "He embodies the essence of the product and is
a perfect addition to our Rewind It 10 family to ensure we're
continuing to reach a wide-ranging array of consumers."
The addition of Nicky Jam continues to showcase the versatility
of Rewind It 10's offerings for a diverse range of hair colors.
Most recently, Rewind It 10 added Jenner to its star-studded lineup
of ambassadors in July 2024 to become
the face of the Medium Brown beard dye product.
The brand was co-founded by Grammy-nominated musician Fat Joe
and the team behind the beloved It's a 10 Haircare that
includes Carolyn and Jeff Aronson.
Rewind It 10 is committed to quality and innovation, by providing
high-quality, ammonia-free Italian formulas for men to achieve
salon-quality results from the comfort of their homes or local
barbers.
With a dedication to meeting the diverse haircare needs of men,
Rewind It 10 continues to expand its product offerings to cater to
a wide range of hair textures and colors.
About Rewind It 10:
Rewind It 10 is a brand co-founded
by beauty entrepreneur Carolyn
Aronson, industry veteran Jeff
Aronson, and Grammy-nominated artist and entrepreneur Fat
Joe. The brand is dedicated to providing men with high-quality,
easy-to-use at-home hair and beard coloring solutions, empowering
them to express their individuality with confidence.
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SOURCE Rewind It 10