Both initiatives serve as a part of the
brand's larger push to meet changing guest needs
ORLANDO,
Fla., Sept. 13, 2024 /PRNewswire/ -- Sonny's
BBQ, the mission-driven BBQ restaurant known for quality BBQ
and spreading kindness in the communities they serve, has recently
launched their mobile app and a new, app-exclusive rewards program
as a part of their larger brand commitment to meeting the changing
needs and priorities of their guests in today's unique economic
environment, offering deals while maintaining portion size, guest
experience and product quality.
"We're proud to offer guests new and convenient ways to get
value from our Pitmaster-crafted BBQ menu," said Peter Frey, chief brand officer at Sonny's BBQ.
"Our guests turn to us to make life easier, to savor each small
moment and celebrate big occasions, and it's our focus to meet them
where they are - their phones, computers and their dining tables.
That means continuously evolving how we connect – not only by
providing unprecedented value in today's budget-conscious world,
but also by offering digital solutions that will continue to meet
our guests' needs in this mobile era."
To build their mobile app, Sonny's BBQ partnered with Thanx,
whose industry-leading technology is paving the way for guest
engagement and loyalty solutions. The BBQ brand's mobile app
performance numbers indicate a desire from guests for additional
convenient ways to engage with the brand that work with their
lifestyle. Since its initial release in June, the mobile app has
seen over 57,000 downloads and over 160,000 digital orders. With a
notable 83 percent app cart conversion rate, over 20 percent higher
than the brand's current web conversion rate, as well as a 29
percent conversion rate from email subscribers, it remains evident
that meeting consumers' increasing desire for seamless mobile
ordering experiences is crucial.
"Bringing this mobile app and loyalty program to life has
introduced yet another avenue to meet our guests where they are,"
said Katie Love, director of brand
management at Sonny's BBQ. "We've put our digital transformation to
the test in recent years by introducing new data-driven marketing
initiatives, a new website with a streamlined user experience and a
variety of guest-centric pick-up and ordering solutions, all while
keeping that in-person connection and spirit at the heart of the
guest experience to ensure customer satisfaction."
Guests who sign up for the brand's updated loyalty rewards
program can earn 10 points for every dollar spent and will receive
$5 off an entree in their first app
order upon sign-up. Points can be redeemed for unique offers as
they accumulate, such as a free order of BBQ Pork Egg Rolls or a
Pick 2 Combo, giving guests the flexibility to choose the rewards
that best suit their tastes. Users earn points with every
order.
To celebrate the launch of the new program, Sonny's BBQ is
offering even more value to their loyalty rewards program members
with 2x points throughout September and exclusive weekly rewards,
including:
- (9/9 - 9/15): Kids Meal Deal – Free Kids Meal with purchase of
an adult entree
- (9.16 - 9/22): Free banana pudding with the purchase of any
entree
- (9/23 - 9/30): BOGO BBQ Pork, Chicken and Turkey sandwiches
The new mobile app and loyalty rewards program were both
developed to respond to guest needs during a time where many are
feeling additional pressure on their pocketbooks. These initiatives
are just two of the programs the brand is putting in place to offer
exceptional value. Sonny's BBQ is currently offering a Daily Deals
program with unique promotions every day, including All You Can Eat
offers all weekend long, every week. Learn more about these
incredible deals at sonnysbbq.com/specials/dailydeals.
The Sonny's BBQ app is available in the App Store and on Google Play. For more
information about the brand's loyalty program, visit their website
at sonnysbbq.com or download the app.
About Sonny's BBQ
With nearly 100 locations spanning
the southeast, Sonny's BBQ® is one of the largest barbecue
restaurant brands in the country. Its signature pulled pork, sweet
tea, and unique appetizers have afforded the restaurant the title
of "Best Barbecue Chain in America" by The Daily Meal. Floyd
"Sonny" Tillman and his wife, Lucille, founded Sonny's BBQ in 1968
in Gainesville, Fla. in hopes of
creating a local BBQ joint for their community to enjoy. 55 years
later, Sonny's BBQ continues to do just that under the direction of
CEO Jamie Yarmuth and local
pitmasters spreading the spirit of BBQ in each of their communities
through the Q the Kindness and Random Acts of BBQ initiatives. The
brand gives back more than $1.2
million annually across the eight states it serves, and
reaches tens of thousands of community members with its generosity.
Sonny's BBQ is a leader in the hospitality industry with its
commitment to creating unique consumer experiences, ability and
willingness to utilize cutting-edge technology, and network of
successful franchisee relationships. For more information, online
ordering and to find the Sonny's BBQ location closest to you,
please visit www.SonnysBBQ.com or download the new Sonny's BBQ
mobile app.
Photos courtesy of Sonny's BBQ HERE.
Media Contact:
Sarah
Hughes
818-404-4431
sarahh@lolared.com
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SOURCE Sonny's BBQ