A fresh retail experience in the luxury jewellery market and
perfect showcase for Birks' own iconic jewellery collections and
bridal pieces.
MONTRÉAL, Sept. 10,
2024 /CNW/ - Montreal-based luxury fine jewellery brand
Birks unveiled its new store design at the highly anticipated
Royalmount location on September
5th. Birks, one of Canada's leading fine jewellery and bridal
brands, designed a new concept store that captures the very essence
of the brand, drawing inspiration from Canada's rich natural landscapes and
heritage.
Designed by the French luxury retail architecture firm Landmark
Architecture, the new store concept embraces Canada's diverse landscapes throughout the
seasons, blending luxury with modernity. The store's ambiance is
defined by three key themes—refinement, charm, and
brilliance—expressed through soft curves, warm tones,
state-of-the-art lighting design and signature blue hues that
symbolize various aspects of Canadian beauty. Spanning
approximately 500 square feet, the elegant space captures Birks'
rich history and evolution.
Established in 1879, Birks celebrates its 145th
anniversary this year. The new concept store at Royalmount is a
fitting tribute to this remarkable milestone as this design honours
over a century of craftsmanship and expertise. The innovative
retail experience reflects Birks' commitment to exceptional quality
and timeless elegance, bridging its storied history with a
forward-looking vision.
"As a brand with over 145 years of history, we take great pride
in our Canadian heritage and are excited to share our rich legacy
in a fresh and elegant way," says Jean-Christophe Bédos, President
& CEO of Birks Group Inc. "With this new store concept, our
goal is to offer clients another opportunity to immerse themselves
in the World of Birks, while highlighting the craftsmanship,
design, beauty and value of our collections. This new store,
entirely dedicated to Birks' own jewellery collections, redefines
and elevates the brand experience."
About Birks
Established in 1879, Birks (Birks Group Inc.) is a leading
Canadian leading designer of fine jewellery, bridal jewellery and
gifts all available at Maison Birks multi-brand stores and other
luxury jewellery retail partners across North America, Europe and the United Kingdom. A beloved national treasure
and a coveted symbol of Canadian luxury, Birks jewellery is
recognized internationally for incomparable quality and the delight
brought to its beholders. The iconic Birks Blue Box has proudly
been part of Canadians' stories for over a century. Website:
www.birks.com
Instagram: @birks
SOURCE Birks Group Inc.