IRVINE,
Calif., Sept. 9, 2024 /PRNewswire/ -- The
country's most influential digital and direct-to-consumer marketing
trade organization—Responsible Enterprises Against Consumer
Harassment (R.E.A.C.H.)—issued a critical update to its standards
on Friday, promising tighter rules on companies that sell consumer
data.
"The new R.E.A.C.H. standards are game changing and promise to
assure more transparency for consumers with even greater privacy
protections" R.E.A.C.H. president Eric J.
Troutman stated. "And bets of all—less robocalls!"
R.E.A.C.H. was founded in 2023 as part of law firm Troutman
Amin, LLP's efforts to clean up the lead generation and
direct-to-consumer marketing industries that were the source of
billions of unwanted robocalls.
"I knew something needed to be done" Troutman explained "And
unlike most industry lawyers who just lined their pockets with
telemarketer cash I just couldn't stand by and profit off of
consumer abuse."
The result—R.E.A.C.H.. An organization of good actors in the
industry that have agreed to follow the tightest standards in the
industry and drive out the bad guys to assure consumers privacy
preferences are honored.
The country has enjoyed a massive drop in robocalls since
Troutman began his efforts—over 2 billion fewer robocalls have
pestered American consumers in 2023 as compared to the same
timeframes in 2024.
"I am just pleased to be part of the solution, but there have
been many hands supporting this effort." Troutman said of the
massive robocall drop in 2024.
"R.E.A.C.H. is the nation's first private effort to shut down
unwanted robocalls at their source—the unscrupulous website
operators that mine consumer data and often sell it without
permission" Said R.E.A.C.H. secretary Gayla
Huber, who is also president of internet-watchdog
Integrishield "By setting tight standards and assuring transparency
consumers are now assured they will only receive calls from
R.E.A.C.H. members when they specifically request them."
"Version 2.0 of the standards really are game changing" Stated
R.E.A.C.H. Vice President Angela Cherril of Tesico, LLC "Never
before have consumers been better protected by a group of
responsible companies that really do care about their privacy. This
is really something extraordinarily unique."
A copy of the R.E.A.C.H. standards can be located on
reachmbc.com
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SOURCE Troutman Amin, LLP