ST.
PAUL, Minn., Sept. 9,
2024 /PRNewswire/ -- Governor Tim Walz and
Explore Minnesota today announced the launch of a new effort to
attract business to Minnesota. The
initiative is part of the state's campaign aimed at attracting
visitors, residents, and businesses to Minnesota by showcasing the state's
world-class economic opportunities and high quality of
life.
"From small businesses to Fortune 500 companies, we're
focused on maintaining our record as a top state for
business," said Governor Walz. "By telling the stories
of companies who've found success in our state, we're encouraging
other businesses to look to Minnesota to grow and invest."
The new initiative, created in partnership with Explore
Minnesota and the Minnesota Department of Employment and Economic
Development (DEED), captures the stories of leading businesses
across key industries, including manufacturing and biomedical
technology. The campaign features testimonials from Mayo Clinic
Business Development, Microbiologics, Polar Semiconductor, and
Rosenbauer America. The campaign will run nationwide through
June 2025.
"Minnesota's diverse economy
serves as a foundation for businesses to start, grow, and
prosper," said Lieutenant Governor Peggy Flanagan. "We are proud to be ranked
one of the best states for businesses bolstered by one of the
highest-caliber talent markets in the country. We invite
people to explore what our state has to offer for businesses and
their employees."
Minnesota has long been a
location for innovation and global impact. From conducting the
first open-heart surgery, to fostering the invention of
groundbreaking devices, and now boasting more than two dozen
business accelerators and incubators, the state is a leader in
technological advancement. Decades of public and private
investments in education have produced a robust and skilled
workforce, making Minnesota's
talent pool one of the most educated and diverse in the
country.
"Through this new release in the Star of the North campaign,
we're showcasing how the state is reinvigorating the economy from
high-tech manufacturing to industry-leading research and medical
innovation," said Explore Minnesota Executive Director
Lauren Bennett McGinty. "The
campaign articulates our diverse business ecosystem and talent
market, high quality of life, and commitment to inclusive growth
for businesses to thrive."
"Whether a company is opening its doors for the first time,
or a long-standing business is expanding its production, business
leaders know that Minnesota is a
dynamic place to be," said DEED Commissioner Matt Varilek. "Our state has a powerful
innovation ecosystem, massive research-and-development spending,
top-rated infrastructure, and a global talent market. And we're
doubling down on incentives and supports for companies looking to
invest or expand."
In addition to economic strength, Minnesota also stands out for its quality of
life in every region. The state boasts a top-tier health care
system, vast natural resources, and vibrant arts and culture
scenes. Minnesota consistently
ranks among the top states for livability, with a relatively
affordable cost of living.
To learn more about business opportunities in Minnesota, visit
exploreminnesota.com/business.
About Explore Minnesota: Explore Minnesota is the
marketing and promotion agency for the State of Minnesota. Our mission is to support
and help Minnesota's economy grow
sustainably through innovative marketing, industry partnerships and
authentic storytelling, showcasing Minnesota as the premier state for travel,
quality of life, and economic opportunity. To learn more, visit
exploreminnesota.com or find us on Instagram at
@exploreminnesota.
About DEED: The Minnesota Department of Employment and
Economic Development (DEED) is the state's principal economic
development agency, promoting business recruitment, expansion and
retention, workforce development, international trade and community
development. For more information about the agency and its
services, visit the DEED website or follow DEED on X.
Media Contacts:
Kathryn
Sutton
Deputy Director, Marketing, Explore Minnesota
kathryn.sutton@state.mn.us
651-757-1873
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SOURCE Explore Minnesota