The company has also unveiled a new, vibrant brand
personality and packaging design
SAN
FRANCISCO, Aug. 7, 2024 /PRNewswire/ -- EQUII, the
complete protein food tech startup transforming the nutritional
value of flour, announced today the launch of its newest product
innovation: Pasta. Available in two boxed varieties, Mac &
Cheese and Rigatoni, the new products reinforce the brands'
commitment to creating better-for-you pantry staples, while
offering superior nutrition and an easier way to add complete
protein in consumers' diets. The new Pasta lineup joins
EQUII's portfolio of Complete Protein Breads - Power, Balance, and
Thin – each available in Classic Wheat and Multigrain.
EQUII created the world's first complete protein flour using
fermentation, with the launch of its flagship Bread products last
year. EQUII's goal is to disrupt age-old fermentation methods with
modern day innovation, combined with culinary art to make
animal-free products that deliver great taste and complete protein.
EQUII believes that all meals should be enjoyed guilt-free around a
table with family and friends.
With EQUII's Mac & Cheese and Rigatoni, consumers can now
indulge in comfort foods with the same delicious taste but in a
more health-conscious way.
- EQUII Mac & Cheese (MSRP: $3.49 for 6oz) provides 19 grams of protein, 6
grams of fiber, and 33% less net carbs per 3.5oz serving.
- EQUII Rigatoni (MSRP: $3.49 for 8oz) provides 28 grams of protein, 10
grams of fiber, and 30% less net carbs per serving.
Along with this new innovation, EQUII is also introducing a
refreshed look to the brand's personality and packaging. The new
designs feature vibrant colors and designs, showcasing the brand's
joyful personality. The packaging also highlights the nutritional
value in easy-to-read copy to provide consumers with added
transparency. This new look speaks to the company's drive to
express optimism and authenticity in everything they do.
"Since the beginning, EQUII has set out to create flour-based
foods that people can enjoy without guilt or hesitation," said
Monica Bhatia, co-founder and co-CEO
of EQUII. "The introduction of EQUII Rigatoni and Mac & Cheese
to the pasta category allows us to stand out amongst competitors
and empower consumers to eat without compromising on foods they
love. And with the added benefit of complete protein, these new
pastas offer balanced nutrition for all ages and dietary
needs."
EQUII is designed to meet the needs of health-conscious
consumers looking to incorporate more protein into their diets
through delicious and nutritious food. The company is dedicated to
bringing health, happiness and joy to consumers' plates with
complete protein, less sugar and balanced nutrition.
"With the plant-based protein market projected to reach over
$40 billion in the next ten years,
now is the time to continue pushing the envelope with product
innovations to disrupt the status-quo of pantry staples. With the
introduction of our new pasta products, we are able to offer
consumers even more ways to enjoy our complete protein products,"
added Baljit Ghotra, co-founder and
co-CEO of EQUII.
EQUII Mac & Cheese and Rigatoni will be available for
purchase on EQUII.com and on EQUII's Amazon storefront. The brand
will also expand upon these offerings in the Fall, with additional
Pasta varieties (Farfalle, Rotini, Cavatappi, Shells) as well as
additional Mac & Cheese varieties (Cheddar, White Cheddar, Five
Cheese, Smoked Gouda and Cheddar Jalapeño).
For additional information about EQUII's product offerings,
please visit: equii.com.
About EQUII:
Founded in 2021 by accomplished food
scientists Monica Bhatia Ph.D and Baljit Ghotra Ph.D, EQUII's
mission is to redefine what is expected of pantry staples, creating
the world's first complete protein flour using fermentation.
EQUII's products are designed to provide superior nutrition without
compromising on flavor, making them a delicious choice for
health-conscious individuals and those seeking a balanced diet.
EQUII's complete protein bread and pasta feature simple ingredient
lists with no artificial flavors, preservatives, or chemicals. For
more information, visit www.equii.com.
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SOURCE EQUII