Census Brings Transformation, Activation, and Governance Into One Collaborative Workspace With the Universal Data Platform
July 23 2024 - 2:00PM
Business Wire
Data teams and business teams can now build high-trust,
actionable datasets - with or without code
Census, the leading data activation and reverse ETL platform,
today announced its expansion into data transformation and
governance tooling. The new approach, dubbed the Universal Data
Platform (UDP), aims to solve the data collaboration challenges
that prevent business teams and data teams from working
effectively.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240723886782/en/
A diagram of Census's new Universal Data
Platform (UDP), which addresses data collaboration issues between
business teams and data teams. (Graphic: Business Wire)
"Data teams are working nonstop on ticket queues from every
stakeholder, and business teams are stuck without the tech skills
or data they need," said Boris Jabes, CEO and Co-Founder of Census.
"Census aims to bridge this gap by creating a collaborative
platform that empowers everyone to build reliable, high-quality
data models, no matter their technical expertise."
The company further outlined the three product pillars for
developing the collaboration layer for the modern data stack:
- Activation: Expand our customers’ activation
capabilities to all data consumers by supporting secure, scalable
data sharing with other organizations and AI agents. Continue to
invest in real-time capabilities to ensure the best data is always
available at any latency.
- Transformation: Build a new surface for data modeling
that will allow business and data teams to operate on the same
semantic models. Eliminate wasted work by bringing business teams
in on the ground floor of data requests and providing low to no
code data transformation tools.
- Governance: Increase trust in quality data and promote
trust across teams. Provide a workspace for simplifying compliance
with privacy regulation, verifying the correctness of models, and
tracking versions.
“Census is committed to addressing the root issues adding
complexity to data work,” said Boris Jabes. “We are building a
place where all stakeholders can agree that the right models are
built off of the right data, and that the data is accessible
anywhere, at exactly the moment it’s needed.”
To learn more about Census and the new Universal Data Platform,
visit the Census website. To read more about Census’s vision, read
this blog post by Census CEO Boris Jabes.
About Census
Census is the first Universal Data Platform that brings data
transformation, activation, and governance into one collaborative
workspace. Leading enterprises including HubSpot, Activision,
Canva, Orangetheory Fitness, Rippling, and Notion use Census to
unite all their teams and applications around a single source of
truth. By providing warehouse-native tools for Reverse ETL and
embedded data integration, Census empowers business teams to launch
faster, generate more valuable insights, and reduce the ticketing
burden on data teams. Census is backed by Sequoia, Andreessen
Horowitz, Insight Partners, and Tiger Global. For more information,
visit www.getcensus.com or follow @census on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20240723886782/en/
Matt Amundson matt.amundson@getcensus.com