AI-driven data identifies critical voter
groups and priorities for campaigns and candidates during
tumultuous approach to U.S. presidential election
RESTON,
Va., July 23, 2024 /PRNewswire/ -- Resonate,
the leader in AI-powered voter data and intelligence, has released
its highly anticipated Voter Landscape Report ahead of the 2024
presidential election. The research represents a leap forward in
how segmentation is conducted, replacing time-consuming manual
processes or costly consultancy firms with precise findings
generated through rAI, Resonate's powerful AI data engine.
Leveraging four primary data sources, including the nation's
largest continuous voter study, and analyzing thousands of data
points on today's most relevant political and policy issues,
Resonate identified 10 unique voter segments crucial for campaigns
to target and engage as they race to the finish line of the
election cycle.
"With the political landscape rapidly shifting by the day, it is
now more critical than ever to effectively engage persuadable voter
segments from both parties to succeed in the 2024 presidential
election," said Bryan Gernert, CEO
of Resonate. "This election will be won by those who best
understand the voter and our insights, with more than 2,300
political data attributes, give campaigns a decisive
advantage."
Resonate's precise, AI-powered data, which has accurately
predicted the results of several previous elections, provides
campaigns with critical voter insights as the candidate landscape
evolves. Armed with voter intelligence and powered with accurate
media targeting data, Resonate ensures voters are accurately
reached as their sentiment, behaviors and media consumption
continuously evolve. By providing thousands of
individual-level insights on every eligible voter — from party
affiliation and policy positions to psychological drivers and
personal values — these voter segments and any custom segments are
available for immediate activation, allowing campaigns to connect
with voters on the issues that matter most, exactly when it matters
most.
The Resonate 2024 Voter Landscape segments are:
- Progressive Professionals: Left-leaning individuals
focused on mental health care, climate change, and poverty, married
with high incomes and white-collar jobs, active on LinkedIn,
Reddit, and NextDoor, supporting policies like increased taxes on
capital gains and universal background checks for guns, with an 81%
approval of the Biden administration.
- Safety-Net Seniors: Left-leaning retirees prioritizing
climate change and veterans' support, preferring traditional media,
supporting policies like Social Security cuts and new gun
regulations, strongly endorsing Medicare and Social Security, with
an 88% approval of the Biden administration.
- Cynical Centrists: Socially conservative, fiscally
moderate left-leaning Millennials in urban areas, prioritizing
faith, family, and blue-collar jobs, concerned about tax increases,
holding strong views on pro-life policies and parental control in
education, with less focus on healthcare and workers' rights.
- Money-Minded Undecideds: Retired Boomer homemakers
with incomes under $25K, prioritizing
ethical shopping and bargain hunting, supporting policies on
entitlements, healthcare, and strict gun control, advocating for
affordable prescription drugs and increased corporate
regulation.
- Cyber Crusaders: Affluent, educated Millennials, often
business owners with incomes over $150K, prioritizing religious services, travel,
and social media engagement, supporting views like abolishing the
death penalty, student loan forgiveness, and zoning laws for
multi-family homes.
- Gen-Z Zealots: Gen Z students heavily engaged with
smartphones and social media, supporting pro-choice and LGBTQ+
brands, advocating for environmental regulations, and backing
policies including abortion rights, student loan cancellation,
higher minimum wage, new gun regulations, and equality issues.
- Non-Voting Neutrals: Politically disengaged Gen Xers,
unregistered to vote, lacking strong political opinions, facing
rising costs with minimal media and social platform engagement,
attributing inflation to reliance on government benefits rather
than work.
- National Debt Hawks: Right-leaning Gen X professionals
in white-collar roles with incomes over $150K, engaging with LinkedIn and traditional
media, concerned about partisan politics, national debt, and
supporting US military aid to Israel and Ukraine while opposing Trump's 2024
candidacy.
- Family-First Millennials: Diverse GOP Millennial parents
passionate about mental healthcare and supporting underprivileged
youth, engaging heavily with social media, and supporting policies
including education, job creation, tax cuts, healthcare reform, and
family support.
- Immigration Conservative Enforcers: Retired Boomer
conservative Protestants with incomes of $25K-$50K,
supporting pro-Israel brands and
prioritizing cancer research and veteran care, advocating for
immigration and defense policies, stricter borders, fossil fuel
production, abortion bans, and active in voting.
Learn more about the findings of the report in a live
presentation Wednesday, July 24 at
2pm EST. Register online here.
For more information, please visit www.resonate.com.
About Resonate
Headquartered in Reston, VA,
Resonate is the leader in AI-powered data and intelligence,
delivering proprietary, privacy-safe consumer and voter data for
insights, analysis and activation. The Resonate data set includes
more than 15,000 rich, relevant, real-time data points that
holistically describe more than 250M
U.S. individuals. Resonate data is delivered directly through top
demand side platform (DSP) providers, data append and licensing,
the Resonate Ignite platform or through Resonate Managed Media
Services. Hundreds of companies and campaigns use Resonate to drive
more effective marketing strategy and execution fueled by a more
comprehensive understanding of their audience that extends beyond
traditional demographics, psychographics and behavioral data to
uncover why people choose, buy, or support certain brands,
products, candidates or causes.
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