6sense Named a Leader in B2B Revenue Marketing Platforms Report
July 22 2024 - 12:53PM
Business Wire
Independent research firm reports that 6sense
is a Leader that “differentiates on advanced analytics, deep
insights, and robust engagement” for modern B2B marketing
teams.
6sense, the leading platform to revolutionize the way B2B
organizations create, manage and convert pipeline to revenue, today
announced that it has been named a Leader in The Forrester Wave™:
B2B Revenue Marketing Platforms, Q3 2024 report by Forrester
Research, Inc., a leading independent research and advisory firm.
In this report, Forrester recognizes a significant shift in B2B
marketing compelling leaders to combine the strengths of legacy
tools in a single, more efficient platform: revenue marketing
platform.
Revenue marketing platforms are positioned to provide value by
“merging comprehensive demand and ABM marketing features and
functionalities into a central hub to offer greater efficiency,
better integrations, and enhanced data consolidation.” The
Forrester report identified, researched, and evaluated the 12 top
service providers and 6sense was named among the leaders.
“From our start, 6sense doubled down on AI, predictive analytics
and data to give marketers and sellers the competitive edge needed
to prioritize resources and efficiently grow,” said Jason Zintak,
CEO of 6sense. “We believe this recognition by Forrester validates
the vision we set years ago for a revenue platform that transforms
how B2B companies generate high quality pipeline that converts to
revenue. The 6sense Revenue AI platform stands out as a leading
solution that fuses intelligence, automation, and personalization
across channels to help go-to-market teams deliver differentiated
results.”
Key 6sense highlights from the 2024 Forrester report
include:
- 6sense received the highest score of the 12 vendors ranked in
the Current Offering category, and one of the two highest in the
Strategy category.
- 6sense received the highest score possible across 13 criteria
for Data, Fit Modeling, Audience Segmentation: Anonymous, Audience
Segmentation: Buying Groups, Journey Orchestration: Adaptive
Workflows, Journey Orchestration: Application Integrations,
Engagement Channels: Advertising, Engagement Channels: Email, along
with Vision, Innovation, Roadmap, Partner Ecosystem and
Community.
The report further states:
- “6sense has successfully leveraged its historical strengths in
insights, analytics, and ABM to build a comprehensive platform for
effective lifecycle revenue marketing.”
- “6sense scored consistently high in functional capabilities,
led by the solution’s cutting-edge use of AI and predictive
analytics, which use its embedded customer data platform (CDP) and
proprietary data to identify buying intent and prioritize
high-value accounts and opportunities.”
- “The 6sense solution also includes impressive innovations such
as AI-powered conversational email, prescriptive analysis and
next-best-action recommendations, and generative AI (genAI) account
engagement summaries.”
6sense has seen impressive growth over the last six years with
more than 2,000 B2B organizations relying on 6sense Revenue AI™ to
increase high-quality pipeline, improve pipeline conversion, and
reduce go-to-market waste.
Leading B2B organizations like Nvidia, Cisco, Qualtrics and
Reltio rely on 6sense Revenue AITM to efficiently grow revenue.
The complete report can be downloaded here.
Learn more:
- Download the full report “The Forrester Wave™: B2B Revenue
Marketing Platform Providers, Q3 2024”
- Learn more about 6sense Revenue AITM
- Stay updated with announcements at the 6sense Newsroom
- Follow 6sense on LinkedIn
About 6sense
6sense is on a mission to revolutionize the way B2B
organizations create revenue by predicting customers most likely to
buy and recommending the best course of action to engage anonymous
buying teams. 6sense Revenue AI is the only sales and marketing
platform to unlock the ability to create, manage and convert
high-quality pipeline to revenue. Customers report 2X increases in
average contract value, 4X increases in win rate and a 20-40%
reduction in time to close deals. Know everything. Do anythingⓇ,
with 6sense.
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version on businesswire.com: https://www.businesswire.com/news/home/20240719014637/en/
Gina Rau Global Head of PR and Communications, 6sense
Gina.Rau@6sense.com