FRENCH TOAST SCHOOLWEAR UNVEILS BACK-TO-SCHOOL VALUE, DRIVEN BY NEW PARENT SURVEY
July 16 2024 - 8:03AM
As families gear up for a new academic year, French Toast, a
leading schoolwear brand, is committed to making back-to-school
shopping stress-free. From reinforcing its promise to offer quality
schoolwear at an exceptional value and giving back to the
communities it serves, French Toast is helping everyone start the
school year feeling confident and ready to thrive.
According to a recent survey commissioned by French Toast, over
two-thirds of U.S. parents (65%) cite staying within budget as
their top concern, followed by finding the best deals (59%).
Additionally, 60% of parents report that out-of-stock items are a
significant stressor during back-to-school shopping. With this in
mind, families can count on French Toast for a wide assortment of
stylish, durable school uniforms that are budget-friendly, ensuring
families can shop stress-free and prepare early.
“As a family-owned company, we understand the importance of
reliability and value,” said Stephen Ashear, President of French
Toast. “Our focus on quality makes back-to-school shopping easy and
affordable, ensuring your family looks and feels great all year
long. In continuing our mission to help kids shine every day, we
are proud to play a small part in building confidence for young
people that begins with getting ready for school in the
morning.”
Affordable Schoolwear
With over one-third of parents planning to spend about the same
amount (37%) or more (35%) this year, French Toast is launching a
season of savings to ensure kids feel their best in new schoolwear
while helping parents stay within budget. Families can explore a
variety of schoolwear bundles, which offer 30% off bestselling
styles that are expertly curated to ensure kids have everything
they need for the school year. In addition to these back-to-school
bundles, shoppers can take advantage of various other ways to save
with French Toast:
- Sitewide Sales: From July 15 to July 18, 20%
off sitewide plus free shipping over $49. From August 9 to August
13, French Toast will host a 20% off sale for all online
purchases.
- Labor Day Sale: Between August 30 through
September 2, shop French Toast’s Labor Day sale with 20% off all
schoolwear.
- Tax-Free: Starting this month, don’t miss your
local tax-free shopping weekend to save even more on top of these
great deals, now through August.
Value You Trust
Despite budget concerns, parents consistently prioritize quality
(#1), durability (#2), and comfort (#3) when selecting schoolwear,
according to French Toast’s latest survey. French Toast’s quality
is a reflection of not only the brand’s commitment to families but
also echoes the sentiments shared by parents and grandparents alike
within the last year that express outstanding durability, allowing
families to hand down schoolwear to siblings and the school
community. French Toast has established its dedication to providing
more value with Better Made, Better Quality
schoolwear.
“It’s incredibly rewarding to hear from French Toast families
that our quality schoolwear is making their lives easier and that
they rely on us every year to deliver on our commitments,” said
Alyson Shapero, Vice President of Marketing at French Toast. “We
look forward to helping even more families this year, and continue
building trust and confidence with back-to-school shoppers
nationwide.”
Together We Giveback
As part of its mission to empower future leaders and support
communities, French Toast is celebrating a season of giving. Since
2023, French Toast has dedicated over $30,000 to help offset the
cost of college education to 20 students nationwide through its
Shine Award Scholarship. Recognizing ten students last year, and
ten in 2024, the scholarship empowers high school seniors at French
Toast-affiliated schools to become the next generation of leaders
and problem-solvers. This year’s recipients will be awarded later
this summer.
They say the best way to start your day is with a good
breakfast, and French Toast aims to help teachers kick off a new
school year with the same mentality. Before school is in session,
French Toast will celebrate educators at a few of its partner
schools in Atlanta. In addition to hosting the faculty for
breakfast, French Toast will donate school supplies and make a
charitable donation to be used for field trips, resources, or other
priorities identified by each school.
Ready, Set, Shop
Parents gearing up for back-to-school can explore French Toast’s
diverse range of schoolwear options here. From adaptive
clothing styles that make getting dressed easy and stylish, to a
broad selection of young adult sizes, French Toast ensures kids
look and feel their best. Beyond savings and quality, French Toast
offers resources to streamline the shopping experience. For
personalized sizing recommendations, use French Toast’s exclusive
Find Your Fit technology to find the best fit for your
child.
To learn more about French Toast visit frenchtoast.com or
join the conversation by following @FrenchToastSchool on Instagram
or French Toast on Facebook.
About French Toast
French Toast is dedicated to making the best possible schoolwear
accessible to all kids and all families from all walks of life. We
are on a mission to help kids shine, whatever their passion, no
matter the dress code, wherever they live or go to school. Since
1985, French Toast has been trusted by thousands of schools
nationwide as their uniform provider and is committed to partnering
with the communities we serve. For more information, visit
frenchtoast.com.
- French Toast Schoolwear Delivers Back-To-School Value
- French Toast Schoolwear
Catherine McNally
The Third Haus
catherine@thethirdhaus.com