Tellez to Be Featured in LOTTO Pickleball Campaign Digitally
and at Over 400 DICK'S Sporting Goods Stores Across the
U.S.
NEW
YORK, July 11, 2024 /PRNewswire/ -- WHP Global,
owner of the LOTTO® brand, announced today the
launch of LOTTO's first U.S. pickleball collection with retailer
DICK'S Sporting Goods. Tied to the announcement, Major League
Pickleball and PPA Tour star Pablo
Tellez of the Brooklyn Aces joins LOTTO as its newest
professional pickleball ambassador in the
United States.
Expanding from its well-known soccer and tennis collections,
LOTTO's new pickleball line includes top-quality equipment and
footwear for both men and women. Pablo
Tellez, a top-ranked MLP player recently traded from the
Texas Ranchers to the Brooklyn Aces, adds his name to LOTTO's
impressive roster of over 300 athletes globally. DICK'S Sporting
Goods serves as the U.S. anchor retail partner for LOTTO's
pickleball products, now available in select DICK'S stores
nationwide and online at dicks.com/Lotto.
The LOTTO pickleball collection at DICK'S features a variety of
paddles including the ULTIMO Pro (14mm & 16mm), Ultimo (14mm
& 16mm), and Arco (16mm), with retail pricing ranging from
$150 to $250. Additionally, the collection showcases the
Mirage and Raptor footwear lines retailing between $70 and $150.
"Having the chance to represent a brand like LOTTO with such a
long-standing heritage in sports is an amazing opportunity," said
new LOTTO ambassador and Major League Pickleball star Pablo Tellez. "I have never worn more
comfortable footwear – LOTTO's shoes really help me compete at my
highest level. I've noticed since joining LOTTO a new comfort level
on the court and the LOTTO Ultimo Pickleball Paddle has taken my
game to the next level."
"Adding Pablo Tellez to our roster of pro athletes is a
strategic move as we build a presence in pickleball – the fastest
growing participation sport in the U.S.," said Jameel Spencer, Chief Marketing Officer, Fashion
& Athletic Verticals at WHP Global. "With our pickleball
collection now at DICK'S Sporting Goods stores and online, we are
applying the same meticulous approach and attention to detail that
has made LOTTO world-renowned for innovation and performance in
footwear and apparel for over 50 years."
Effy Zinkin, COO at WHP Global,
added, "We are enjoying tremendous success with our soccer and
tennis lines at DICK'S Sporting Goods, and we are excited to
strengthen our partnership with the leading sporting goods retailer
as we introduce our innovative pickleball collection to a wider
audience. This collaboration underscores our commitment and
strategic vision for growing the LOTTO brand in emerging sports
categories like pickleball."
Alongside Pablo Tellez, LOTTO
welcomes former tennis player Jhonnatan
Medina Alvarez as a brand ambassador. Jhonnatan, now a
pickleball player and private pickleball and tennis coach, brings
three decades of experience in tennis and pickleball.
Tellez and Medina Alvarez join a
stellar group of LOTTO athlete partners in the U.S., including
USWNT and Seattle Reign FC star defender Sofia Huerta, St. Louis CITY SC defender
Tim Parker, and FOX Sports host and
former MLS and U.S. Men's National Team star Stu Holden.
In June, LOTTO announced a strategic partnership with the
Brooklyn Aces joining an ownership group that includes Kevin Durant, Rich
Kleiman, Drake, Michael B.
Jordan and others. LOTTO became the first athletic brand to
co-own a professional pickleball team and is now the team's
official apparel sponsor with branding integrated into the Brooklyn
Aces logo and on player apparel.
For more information visit dicks.com/Lotto and follow LOTTO
on Instagram at @LottoSportUS.
High-resolution images of LOTTO's pickleball product collection
and Pablo Tellez can be found
here.
About LOTTO
LOTTO, a premier Italian sports brand
established in 1973, is world-renowned for its innovative,
performance-driven footwear, apparel, and accessories, which
feature its iconic logo of a tennis court over a soccer field. Rich
in soccer history, LOTTO has been worn by professional soccer teams
A.C. Milan and Juventus F.C., elite soccer
players Dino Zoff, Ruud Gullit, and Andriy Shevchenko, and top
athletes including tennis Grand Slam champions Martina Navratilova,
Francesca Schiavone, Marion Bartoli and Boris
Becker. Today, LOTTO is distributed in over 100 countries
and is currently worn by more than 40 soccer teams, over 300
professional soccer players, and more than 200 professional tennis
players. For more information, visit: www.lottosport.com and
follow @lottosportus.
About DICK'S Sporting Goods
DICK'S Sporting Goods
creates confidence and excitement by inspiring, supporting and
personally equipping all athletes to achieve their dreams. Founded
in 1948 and headquartered in Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Going Going Gone! and Warehouse Sale stores, online, and through
the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile platform for live streaming,
scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found
on dicks.com, investors.dicks.com, sportsmatter.org,
dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
Media Contacts:
LOTTO US: Ben Mann,
ben@berkcommunications.com
WHP Global: Jaime Cassavechia,
380287@email4pr.com, 646-701-7041
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SOURCE WHP Global