Centrum donates 300 bottles of product per
month until the end of 2024 to Mamas for Mamas in support of
Canadian women & families.
TORONTO, July 3, 2024
/CNW/ - At a time where many Canadians have been impacted by
inflation, Centrum wants to ensure everyone has access to products
that support health and helps to close nutritional gaps.
From June to December
2024, Centrum will donate 300 bottles of Prenatal
Multivitamins per month to Mamas for Mamas. The products will be
distributed across 3 branches of the organization to help expand
access across the country. This new partnership aims to support
Mamas for Mamas mission to change the landscape of poverty through
innovative approaches to financial barriers faced by struggling
families. Both Centrum and Mamas for Mamas are committed to giving
a hand up, not just a handout to those struggling by providing them
with essential needs.
As the #1 doctor recommended multivitamin brand in Canada, Centrum is excited to announce this
partnership following the launch of the NEW Centrum Prenatal
Multigummies. This delicious and enjoyable fruit-flavoured prenatal
supplement contains Vitamin D and DHA to support women before,
during, and after pregnancy and Folic Acid to support early
development of fetal brain, spinal cord and help prevent neural
tube defects. This new product will complement Centrum's existing
Prenatal range that includes prenatal multivitamin tablets and
prenatal plus DHA multivitamin softgels.
"With 16.8% of Canadians living in poverty, we
are working to change the systems that contribute to the vicious
cycle and aid in areas such as food insecurity." says Celena Arthur, National Partnerships
Coordinator, Mamas for Mamas. "Throughout this partnership with
Centrum we can fill the gaps in areas where the need is higher than
the resources available. Having prenatal multivitamins available in
our Karma Markets free of charge, will ensure that our community of
women have resources to support their health before and after
pregnancy which can also have a positive impact on families
overall."
As Centrum Canada's first charitable partner, the brand hopes to
continue exploring meaningful partnerships and expanding support
beyond 2024.
"We believe strongly in the Mamas for Mamas mission and are
excited to offer support to Canadians looking to support their own
health, regardless of their financial situation." Said Syed Zeeshan Shams, Commercial Marketing
Director, Haleon Canada. "Knowing we are able to grant access to
prenatal supplements to thousands of women through the next seven
months and looking forward to seeing this partnership evolve."
For more information about the Mamas for Mamas organization,
visit www.mamasformamas.org.
Centrum® multivitamins are available across Canada at mass retailers, drugstores in-store
and online.
About Centrum
With more than 35 years of nutritional science expertise,
Centrum® multivitamin is the #1 selling doctor and pharmacist
recommended multivitamin brand in Canada. Centrum® is a daily Complete
Multivitamin with key nutrients, it contains essential vitamins and
minerals that help support overall health and well-being. Centrum®
owns a portfolio of products that help support immune function,
bone health, eye health, energy metabolism, hair and skin health
among other benefits. Vitamin and mineral supplements help
consumers fill dietary gaps.
Multivitamin/Mineral supplement. Always read and follow the
label.
About Haleon
Haleon (LSE: HLN) is a global leader in consumer health, with
brands trusted by millions of consumers globally. The group employs
over 22,000 people across 170 markets, who are united by Haleon's
purpose - to deliver better everyday health with humanity. Haleon's
product portfolio spans five major categories - Oral Health, Pain
Relief, Respiratory Health, Digestive Health and Other, and
Vitamins, Minerals and Supplements (VMS). Its long-standing brands
- such as Advil, Sensodyne, Voltaren, NeoCitran, Otrivin, Polident,
and Centrum - are built on trusted science, innovation and deep
human understanding.
About Mamas For Mamas
Mamas for Mamas is a national charitable organization that
supports mothers and caregivers in crisis by providing ongoing
support to individuals and families facing various poverty-related
struggles. Our mission is to change the landscape of poverty
through innovative approaches to financial barriers faced by
struggling families. While our name is Mamas for Mamas, we welcome
caregivers of any gender identity or expression, including men,
trans*, non-binary, and two-spirit clients. We envision a future
where no Mama or child is left behind.
SOURCE Centrum