Viral Launch Triumphs at the Netty Awards
June 28 2024 - 12:45PM
Business Wire
Viral Launch, a trailblazing force in eCommerce, has stood
unrivaled at the prestigious Netty Awards, winning the award for
Best Blog Content Strategy. The latest award is a coveted accolade
that reasserts Viral Launch’s reputation as an organization that
delivers exceptional work on many fronts.
"Receiving this is an incredible honor. Our team shows up every
day to give their work everything they have and this was no
exception. This is just more evidence to support my belief that
this group of people is one of the most dedicated and creative
teams out there. I couldn't be prouder of what we've accomplished
together," said Keith Jarvis, VP of Marketing.
The Great Site Migration: From Content Strategy to
Conversion
Viral Launch’s award-winning initiative, “The Great Site
Migration: From Content Strategy to Conversion,” embodies the
company’s drive to always be setting a higher bar. In the constant
shifts and deviations that occur across many industries, the team
conceived and integrated a masterwork of digital marketing
strategy, data, and design that transformed high-quality content
into a windfall of conversions.
- Speed Optimization: Page load times decreased by 35%,
resulting in a smoother user experience.
- Content Engagement: Users now engage with the
site at a significantly higher rate, contributing to a 49% increase
in free trial sign-ups.
- Trust Building: A 50% improvement in Google
reviews and TrustPilot ratings reflects the lasting effectiveness
of the strategy.
- Paid Search Conversion: Optimized blog articles
that acted as landing pages achieved a 14% conversion rate
(compared to 7% for non-blog content).
- SEO Visibility: Featured snippets and improved rankings
(36% increase in keywords ranking in positions 1–3) elevated
visibility.
The migration not only redefined Viral Launch’s approach to
engaging users but set new standards for conversion optimization
and innovative digital marketing efforts.
About Viral Launch
Viral Launch is a leading innovator in eCommerce, committed to
empowering sellers with the tools and insights needed to dominate
the market. Their mission is to drive success through data-driven
strategies, cutting-edge technology, and unparalleled
expertise.
About The Netty Awards
The Netty Awards are one of the most trusted laurels in the
digital marketing industry. The awards honor top leaders and
companies that demonstrate creativity, technical proficiency, and
innovation.
For more information about Viral Launch please visit
www.viral-launch.com.
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Jonathan D’Ambrosio Director of Digital Content
Jonathan.Dambrosio@viral-launch.com