Wunderkind Announces Autonomous Marketing Platform, Launches Studio Application for Delivery of Rapid, AI-Powered Creative
May 21 2024 - 9:00AM
Business Wire
Wunderkind ushers in a new era of automated
marketing to scale and deliver AI-powered, revenue-guaranteeing
outcomes
Wunderkind, the leading AI-driven performance marketing
solution, today announced the launch of its AI-powered Autonomous
Marketing Platform and its first application, Studio, which brings
self-service tools to the creative workflow for marketers and
services teams.
Wunderkind’s Autonomous Marketing Platform leverages the power
of artificial intelligence (AI) to streamline the entire marketing
build, report and optimisation process. Through the analysis of
trillions of behavioural data points, the platform uncovers
valuable insights, facilitating the creation and execution of
strategies that drive undeniable performance. The Wunderkind
platform delivers on marketing use cases, such as making actionable
data available through identity, leveraging AI to deliver
omnichannel experiences, measuring insights and integrating with
the broader martech ecosystem.
The Autonomous Marketing Platform is underpinned by the
Wunderkind Identity Network, a proprietary Identity graph which
recognises over 9 billion consumer devices, 1 billion opted-in
consumer profiles and observes 2 trillion events per year. This
allows Wunderkind to identify up to 50% more consumer profiles than
leading email service providers (ESPs), enabling its AI-powered
marketing engine to deliver significantly more personalised, 1:1
emails and text messages to drive ROI.
Studio, the First Application in the Platform Roadmap
As the critical marketing infrastructure for more than 700
brands and retailers, Wunderkind’s Studio streamlines the design
process to create best-in-class brand experiences for the entire
creative process. Studio provides the ability to make real-time
creative edits to experiences, which is improving the time to build
and launch campaigns by over 50% for Wunderkind clients. The
Generative AI (Gen AI) capabilities in Studio empower marketers to
quickly optimise their messaging, ensuring optimal conversions
based on Wunderkind’s observation across trillions of consumer
interactions.
Studio represents a watershed moment for Wunderkind, marking a
significant evolution in its AI-driven product vision, which
centres on providing adaptive learning and decisioning to
proactively elevate marketing performance. Wunderkind’s roadmap
includes additional AI-powered applications to further optimise the
creation of bespoke customer experiences, robust audience
development and deep analytics on engagement and revenue
attribution.
This investment in the platform and its connected applications
complements Wunderkind’s award-winning managed service offering,
which delivers more than $5 billion in guaranteed revenue every
year for brands such as Uniqlo, Sonos, Clarks and Kurt Geiger, and
typically generates more than 10% of total digital revenue for
clients.
“Our Autonomous Marketing Platform brings the full
potential of our proprietary data and best practices to scale
through AI,” Bill Ingram, CEO at Wunderkind, commented. “Studio
significantly reduces the time spent on building marketing
creatives and elevating outstanding performance. Wunderkind’s
continued investments in AI allows us to deliver dynamic consumer
experiences, which drive revenue while guiding brands through
massive industry changes.”
Molly Delp, VP of eCommerce and Digital Marketing at skincare
brand True Botanicals, commented: “We love Wunderkind because it's
a managed service that lets us focus on our day-to-day while their
professional services team delivers the engagement and eCommerce
revenue lift we need. The launch of Studio brings speed and agility
to our revenue strategy”.
Wunderkind will host a virtual public roadmap event on 26 June
2024, which will provide further details on its Autonomous
Marketing Platform and other forthcoming applications planned to
help marketers drive further enhanced performance and ROI. To
register, sign up here.
Notes to editors
About Wunderkind
Wunderkind is the leading AI-driven performance marketing
solution that collects consent-based, first-party data and
identifies anonymous traffic for brands in order to scale
hyper-personalised one-to-one messages. Brands lean on the
Wunderkind Identity Network, a proprietary database recognising 9
billion devices and 1 billion opted-in consumers, observing 2
trillion digital transactions per year, to trigger the most
impactful offers to their target audience at the right moment and
in the right channel. This proprietary data is accessed by
Wunderkind's autonomous AI engine, which integrates seamlessly into
a brand's existing ESP, to boost performance across email, text and
advertising channels.
Wunderkind is the only performance solution that guarantees a
lift in revenue for its clients and delivers over $5 billion in
directly attributable revenue annually for brands across a number
of industries, often ranking as a top 3 revenue channel in clients'
own analytics platforms. Brands such as Harley-Davidson, Perry
Ellis and Shoe Carnival partner with Wunderkind to drive top-line
revenue through its guaranteed results. To learn more, visit
wunderkind.co.
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Fieldworks Sarah Cole sarah.cole@fieldworksmarketing.co.uk 01892
786 917