TOKYO, May 21, 2024 /PRNewswire/ -- Casio Computer Co.,
Ltd. announced today the release of five new "Sky and Sea" models
spanning five of its watch brands — Casiotron, G-SHOCK, EDIFICE,
PRO TREK, and BABY-G — to commemorate the 50th anniversary of Casio
watches. The design theme features accent colors of blue and gold
to evoke dazzling light illuminating the sky and sea.
Casio entered the timepiece business in 1974 with the release of
the Casiotron QW02. As the first digital watch in the world with an
automatic calendar function, the Casiotron was built on the concept
of a fully automatic wristwatch, not only displaying hours,
minutes, and seconds, but also the correct month, date, and day of
the week. Building on this impressive start, Casio has
continued to deliver advanced functionality inspired by a passion
for usability with features including standard time radio wave
reception, Mobile Link connectivity, and solar charging, while
developing distinctive timepiece brands that complement diverse
lifestyles.
The new timepieces from five Casio watch brands inspired by the
"Sky and Sea" concept commemorate 50 years of Casio watches. Each
of the new watches is based on a popular design from one of the
leading Casio brands, and they all share a common design theme with
blue and gold accent colors evoking scenes of the sky and sea
bathed in glowing light. This is the first lineup to feature
watches from five different Casio brands with a common theme.
The "Sky and Sea" design theme evokes the omnipresent yet
ever-changing nature of the sky and sea to express the Casio
commitment to constant innovation built on the company's original
concept of creating a fully automatic wristwatch.
All five watches incorporate eco-conscious design features,
including the Tough Solar charging system, which converts sunlight
and fluorescent light into energy to power all watch functions, and
special packaging made with recycled materials.
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