LONDON, May 15, 2024 /PRNewswire/ -- Doceree, the leading
global healthcare marketing platform building unprecedented
programmatic solutions for HCP marketing, today announced the
launch of its highly anticipated HIEP (High Interaction &
Engagement Platforms) UK and Europe edition. Presented in collaboration
with WPP's healthcare specialist agency CMI Media Group, the
groundbreaking report profiles endemic, point-of-care, and
physician networking platforms in a digital engagement context,
shedding light on their potential to power interactions and drive
communications in the healthcare industry.
In the current landscape, the healthcare sector exhibits
preference for an omnichannel marketing approach that effectively
combines digital and traditional channels. This shift underscores
the critical importance for pharmaceutical marketers to excel in
digital strategies. Yet, challenges persist within the
pharmaceutical and life sciences industries regarding the optimal
selection of digital platforms to engage healthcare professionals
(HCPs), as marketers often lack a comprehensive understanding of
the available digital tools to formulate precise strategies for
digital budget allocation.
To bridge this knowledge gap, and empower marketers with better
engagement and decision-making, Doceree introduced HIEP as a medium
that could help brands forge neatly choreographed digital
strategies, thereby bringing efficiency to operations at scale and
improve business outcomes. The report focuses on how the digital
medium can be harnessed to create a win-win situation for all the
stakeholders—marketers, in terms of efficiency; publishers, in
terms of revenue; HCPs, for knowledge exchange and for better
treatment outcomes.
Commenting on the report launch, Harshit Jain MD, Founder & Global CEO,
Doceree, said, " We are thrilled to introduce the HIEP
report (UK/EU edition) as it marks a significant step forward in
advancing healthcare marketing strategies in the UK and
Europe and leveraging the power of
digital platforms to engage HCPs effectively in the region. What's
particularly exciting is how marketers can effortlessly map and
track HCPs' digital interactions and engagement, and fine-tune
omnichannel marketing campaigns, to ultimately amplifying impact
and generate superior returns on investment with HIEP. We
anticipate that this report will greatly benefit our pharmaceutical
and agency partners in the UK & Europe region, and we are eager to replicate
this success in other regions throughout the
year".
Commenting on the initiative, Joe
Warren, EVP, Growth, CMI Media Group, said,
"Collaborating with Doceree on the HIEP initiative allows us to
shed light on the global impact marketers can make in healthcare.
This partnership reaffirms our commitment to enhancing healthcare
outcomes in the region and underscores the importance of
understanding channels and partners for crafting superior
omnichannel strategies. Together, we aim to drive awareness and
empower marketers with the insights they need to make a meaningful
impact in healthcare marketing."
Key highlights of the HIEP report include:
- In-depth analysis of endemic, point-of-care, and physician
networking platforms
- Case studies showcasing successful integration of digital
platforms in healthcare marketing
- Recommendations for optimizing omnichannel marketing
campaigns and maximizing ROI
The report by Doceree has been meticulously crafted in
collaboration with research partner Brand Innerworld and is proudly
presented in association with CMI Media Group, a distinguished
global media agency recognized for its significant contributions to
the healthcare sector.
For more information about Doceree and the HIEP report, visit
https://doceree.com/in/reports/hiep/
About Doceree:
Doceree is a leading global platform dedicated to
revolutionizing HCP programmatic messaging with cutting-edge,
proprietary data tools. By fostering direct messaging between life
sciences brands and HCPs, Doceree enables the delivery of
personalized communications through an extensive global network of
digital endemic and point-of-care platforms. The result is
transparent marketing campaign metrics and personalized messaging
at scale. To explore how Doceree can transform your healthcare
communication. Learn more at www.doceree.com.
About CMI Media Group:
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com),
is a full-service media agency focused solely on health, wellness,
and pharmaceutical marketing. CMI Media Group's core offerings
include Audience Strategy, Planning, Development, and Insights;
Data and Analytics; Buying and Investment; and Direct Response and
Customer Experience. As the leading media resource for the world's
top healthcare companies, CMI Media Group brings together leading
technology, data, and talent to deliver seamless capabilities for
clients. CMI Media Group has been recognized as a leader in
DE&I, talent retention and employee development as well as one
of the industry's best places to work. Visit
https://cmimediagroup.com/.
About Brand Innerworld:
Brand Innerworld is a leading healthcare brand consultancy and
insight mining firm providing specialized solutions with the help
of AI technology. The consultancy is dedicated to transforming
healthcare brands into market leaders. With meticulous primary and
secondary research, the firm captures deep insights into the
experiences of healthcare professionals and patients. Specializing
in blending these insights with marketing and media acumen, Brand
Innerworld equips healthcare brands with actionable strategies that
enhance patient outcomes and brand growth. Serving multinational
healthcare corporations, medical device companies, and tech
platforms, Brand Innerworld is recognized for its innovative
approach to medical marketing. Learn more about Brand Innerworld at
https://brandinnerworld.com
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