- Checkout.com's 'Flow', leverages billions of transactions
processed to offer consumers their preferred payment experience at
the moment of checkout
- Using Flow, merchants will be able to future-proof their
payment needs by being ready for any changes in the payment
landscape
- Flow simplifies the process of integrating new payment
methods and lets businesses benefit from Checkout.com's expanding
network of payment options
- Flow saves businesses time by staying up to date with
PCI-DSS 4.0 compliance and local card scheme and payment
requirements
LONDON, May 8, 2024
/PRNewswire/ -- Checkout.com, a leading global digital
payments provider, today launched its latest product designed for
global enterprises. Flow's customizable building blocks help
businesses present the right payment methods to the right customer
at the right time, enter new markets by easily integrating new
payment methods, and improve security by staying up-to-date with
PCI compliance, GDPR rules, and card scheme requirements.
Almost 60% of consumers say they have been permanently put off
from returning to a site because it did not have their preferred
payment method[1].
Flow is the result of extensive research performed across
billions of transactions, aiming to simplify customer experiences
at the checkout. Businesses can boost their conversion rates by
offering a buyer their preferred payment method based on location,
currency, and the type of device users are using. Additionally,
Flow optimizes input fields so that payment information is captured
in the right format to reduce cart abandonment. In the future, Flow
will benefit from the billions of payments transactions processed
on the Checkout.com network, leverage AI and Machine Learning
services and integration with the Intelligent Acceptance product
which optimizes payment performance.
Businesses integrating Flow can easily tailor the experience to
align with their brand identity, including font styles and color
schemes. With minimal configuration, Flow also adapts to a user's
local needs by adjusting the checkout process to the relevant
language, ensuring multilingual support. Furthermore, Flow supports
cross-browser and cross-device experiences, adapting seamlessly
across devices and screen sizes.
Businesses adopting Flow can expand into new markets faster with
a one-time integration allowing them to access their payment
methods of choice. Flow is easy to maintain; a business doesn't
have to complete additional coding to support new geographies and
payment methods. Included at launch are all major card schemes, as
well as Apple Pay, Google Pay, PayPal, Sofort, iDEAL, Bancontact,
Giropay, EPS, Multibanco, Przelewy24, and KNET. Additional
payment methods will be added to the service continually, giving
merchants the ability to support global diverse payment experiences
with minimal effort.
Finally, Flow helps businesses stay in line with PCI compliance,
GDPR rules, and local card scheme and payment requirements -
reducing complexity for merchants and saving them time.
Meron Colbeci, Chief Product Officer at Checkout.com,
said: "Flow makes building your payment page extremely
simple, staying true to your brand while keeping your business
safe. We have put years of experience towards designing a smoother
checkout experience."
About Checkout.com
Checkout.com processes payments for
thousands of companies that shape the digital economy. Our global
digital payments network supports over 145 currencies and delivers
high-performance payment solutions across the world, processing
billions of transactions annually.
With flexible and scalable technology, we help enterprise
merchants boost acceptance rates, reduce processing costs, combat
fraud, and turn payments into a major revenue driver. Headquartered
in London and with 16 offices
worldwide, Checkout.com is trusted by leading brands such as Sony,
Shein, Sainsbury's, Wise, Patreon, GE Healthcare, Rail Europe, and
The Financial Times.
Checkout.com. Where the world checks out.
[1] https://www.checkout.com/guides-and-reports/the-new-state-of-retail
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