BOSTON, May 7, 2024
/PRNewswire/ -- Could video games and online shopping be possible
while the car is on the move? Automotive displays, a market set to
be worth US$27 billion by 2034, are a
large feature within a vehicle and can act as a hub point for
controls and information. The electrification of vehicles and new
technologies in the sector are allowing automotive interiors to
become electronic, leaving all buttons and dials in the
past. IDTechEx's report, "Automotive Heads-up Displays
2024-2034: Technologies, Players, Opportunities", uncovers
figures and forecasts.
Display portal
Interacting with the vehicle is reimagined with touch screen
sensitivity, increasing the driver's capacity to interact with the
vehicle. Acting as a computer within the car, it will have far more
possibilities than in older models. The seamlessness and neat
aesthetic of these displays will be achieved not only visually but
through touch as well.
Tesla has introduced integrated gear selectors and heat controls
into the software, presenting the display as a portal to interact
with the car for any requirements and usages necessary. Buttons for
heated seats and air-con could now be part of the display, and with
everything in one place, there is the possibility of sleeker and
more simplified layouts. Haptic systems are enabled to provide the
feeling of pressing a button for satisfaction and a physical
feeling of reassurance at the tip of a finger.
However, there is the question of safety, where reaching to find
a button using touch alone could potentially be safer than having
to take the focus off the road to look at the screen, even if only
for a second. In some countries, cars may not be considered
completely safe unless they are fitted with physical buttons and
less reliance on screens.
Voice control in the vehicle could make displays safer, where AI
features allow drivers to ask the car to play music or start
navigation, so no focus needs to be taken away from the road. With
natural language, the car could understand requests easily without
simplification or the use of certain phrases. IDTechEx's report,
"Software-Defined Vehicles, Connected Cars, and AI in Cars
2024-2034: Markets, Trends, and Forecasts", explores these
possibilities further.
Mood lighting and video calls
Features that can be accessed while the car is stationary or by
passengers, such as selecting music, viewing navigation, and
checking the car's battery status, are other features accessible
from the display screen. Customizing the speedometer and changing
the cabin lighting depending on the driver's mood is also possible.
These features, accompanied by a crystal clear view of the car's
cameras, mean these displays can achieve the perfect balance of
safety and user satisfaction. Video conferences and online shopping
could also be possible in the future, with the automotive display
acting similarly to a smart tablet.
Time spare while the car is charging could even be an
opportunity for the driver to relax and play a video game through
the large display in the front of the car, which is possible today
in some Tesla cars and other brands. Gaming could also be a
possibility in the back of the car for passengers to entertain
themselves on long drives, and there could even be the possibility
of watching YouTube videos or movies through the car's internet
connection.
LCDs and OLEDs are used in automotive displays for their ability
to enhance quality and create visual appeal. The glass itself is
carefully selected for safety and durability to minimize the
chances of breaking or becoming damaged from use and can withstand
pressure from being pressed.
Automotive displays are designed to ensure safety is a priority,
which is why distractions are limited and features are only
accessible in simple and straightforward ways. Passengers will also
be able to control features within the car so that everyone can
enjoy the car's features, while the driver can find everything they
might need in one central place.
For more information, please see IDTechEx's report
"Automotive Heads-up Displays 2024-2034: Technologies, Players,
Opportunities".
For the full portfolio of market research from IDTechEx, please
visit
www.IDTechEx.com/Research
About IDTechEx
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technologies and their markets. Since 1999, we have been helping
our clients to understand new technologies, their supply chains,
market requirements, opportunities and forecasts. For more
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SOURCE IDTechEx