NEW
YORK, May 3, 2024 /PRNewswire/ -- Ron Zacapa, the renowned luxury aged rum born of
Guatemala, announces the launch of
an exclusive collaboration with Raul
Lopez, the visionary fashion designer behind the
groundbreaking label, Luar. Lopez has joined forces with the iconic
rum brand to design a limited-edition collection, weaving together
the two brands' shared commitment to craftsmanship and
heritage with the world of high fashion. The kit draws
inspiration from Luar's iconic Ana bag – named after the
influential women in Lopez's life, as well as Zacapa's iconic
Petate1, which adorns every bottle and is handcrafted by
skilled female artisans in Guatemala, keeping the artisanship of
handcrafted weaving alive. This work has been handed down through
generations of women in local communities for over 25 years.
Similarly, Lopez's design is deeply influenced by his familial ties
and upbringing in proudly vibrant Dominican communities. With
this kit, he pays homage to the Canasto, the woven bag his
mother and grandmother carried on their arms, telegraphed via
Zacapa's signature Petate weave.
Experience the full interactive Multichannel News Release here:
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"I'm beyond excited to introduce this incredible collection, a
true game-changer for those moments we gather to celebrate in
style," shares Raul Lopez. "Collaborating with Zacapa has been
an enriching experience, a celebration of our shared Latino
heritage and a tribute to the roots that ground us. The
craftsmanship of the incredible women of the Petate weaving
communities fills me with immense respect. It's an honor to weave
their craft into my designs. Knowing that Zacapa supports over 700
female artisans in this tradition makes me incredibly proud to
highlight their beautiful work in our collaboration."
The collection celebrates the crown jewel of Zacapa's portfolio,
Zacapa XO, a blend of rums aged 10 - 25 years, crafted with
hand-selected barrels and finished in French oak casks. The
exquisite rum is complemented by a curated selection of stylish
accessories, including a custom shaker, cocktail spoon, linen
cocktail napkins, leather and Petate woven coasters, and glassware.
Accompanying this ensemble is a stunning glass decanter, enveloped
in Luar's signature leather and Petate sleeve, a celebratory vessel
for showcasing the exquisite rum. The collection is not just a
functional ensemble but a stylish addition to any gathering,
perfect for entertaining and impressing friends.
"Zacapa is thrilled to join forces with Raul Lopez of Luar, celebrating a partnership
that beautifully bridges the worlds of luxury spirits and fashion,"
says Sam Salameh, Vice President of
Zacapa at Diageo North America. "This collaboration is more than
just a limited-edition collection; it's a vibrant celebration of
heritage, innovation, and a shared vision that captivates and
inspires."
Celebrating Latin American communities is deeply ingrained in
both Zacapa and Luar's ethos. This exclusive collaboration,
launching ahead of Día de las Madres, pays tribute to the women who
have not only shaped Lopez's career but also contributed to
Zacapa's storied heritage. At the helm of Zacapa is a female,
Lorena Vásquez, the brand's Master Blender, who stands as a
pioneering figure in the traditionally male-dominated world of
spirits. An industry luminary with an unparalleled passion and deep
appreciation for the rich heritage of Zacapa, Lorena has skillfully
combined time-honored traditions with innovative techniques to
create a process that will be passed down to future blenders.
"Every time I hold a bottle of Zacapa, I'm filled with pride,
inspired by the extraordinary skill and spirit of the Petate
weavers whose artistry stands as the icon of our brand, uniting us
in our Guatemalan roots," says Lorena Vásquez, the Master Blender
at Zacapa Rum. "For these remarkable women, the art of Petate
weaving is a profound source of empowerment, allowing them to
sustain and cultivate brighter futures for their families and
community. In partnership, we blend their stories of tradition and
mastery into every drop of Zacapa, making each sip a homage to the
rich tapestry of our country's culture."
This collaboration follows Zacapa's recognition of Raul Lopez. The brand honored Lopez with the
first-of-its-kind, 'Visionary of the Year' award at the 2023 Latin
American Fashion Summit (LAFS) in Miami,
Florida, marking a natural progression of the partnership
with Lopez. Zacapa's acknowledgment of Lopez extends beyond
celebrating his remarkable achievements in the world of high
fashion – it also pays tribute to Lopez's unwavering dedication to
community empowerment through the celebration of shared values.
Sharing a profound commitment to giving back to the communities and
advancing the artistry of their crafts, Zacapa will donate a
portion of the proceeds of the collaboration to the National
Association of Latino Arts and Culture (NALAC). NALAC's dedication
to supporting Latino artists and artisans resonates deeply with
Zacapa's commitment to uplifting Guatemalan communities through the
art of Petate weaving and the visionary craftsmanship of
Raul Lopez.
A limited quantity of the complete Zacapa y Luar Collaboration
Collection is available online exclusively through the luxury
e-commerce retailer, ReserveBar, sign up to get access to the
presale.
In celebration of Dia de Las Madres, Zacapa will present The
Zacapa Orchid Shop, an exclusive pop-up event taking place on
Friday, May 10th.
Experience an exclusive first look at the Zacapa y Luar
Collaboration Collection and a special appearance from Raul Lopez himself. Located at Lume Studios (93
Broadway, New York, NY 10013) in
Tribeca, this gathering will be open to the public, transporting
guests into the captivating world of Zacapa. Guests can look
forward to discovering a one-stop-shop of gifts tailored to
celebrating mothers, all while savoring the exquisite flavors of
Zacapa XO as they explore this one-of-a-kind destination.
Zacapa reminds consumers 21+ to please sip responsibly. For
additional information on Zacapa Rum, visit www.zacaparum.com. Stay
up to date on the collaboration by following the brand on Facebook
and Instagram @zacaparumusa.
About Zacapa Rum
Created in Guatemala, Zacapa Rum is a work of art and an
expression of patience, richness, quality, and master blending.
Zacapa's Master Blender of over 39 years, Lorena Vásquez, is one of
the few female leaders in a traditionally male-dominated industry.
Zacapa No. 23, Zacapa Edición Negra, and Zacapa XO are available at
fine liquor stores, bars, and restaurants around the world. For
more information, visit www.zacaparum.com.
1 To learn more about Zacapa's Petate Weavers
please
visit www.zacaparum.com/en-us/our-story/petate-weaving
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SOURCE Zacapa Rum