Offerings Aim to Shake up the Premium Bar
Category with the Iconic Ferrero Rocher Taste Now in Four Delicious
Bar Flavors
PARSIPPANY, N.J., Sept. 8,
2022 /PRNewswire/ -- Ferrero is pleased to introduce
their latest innovation, Ferrero Rocher Premium Chocolate Bars.
Ferrero Rocher, a brand known for elevating gifting occasions and
enhancing special moments and celebrations, is bringing new life
into the premium chocolate bar category with this best-in-class
entry. The unique bar format will allow fans and fashionistas alike
to enjoy the distinctive taste of Ferrero Rocher any time, any day
of the year.
"For the Ferrero Rocher bar, we focused on carefully selected
ingredients like delicious, crunchy hazelnuts and fine chocolate
with a premium design aesthetic to create a product that tastes as
good as it looks," said Mark
Wakefield, SVP Premium Chocolate, North America at Ferrero. "The packaging
design resonates with our consumer and everything they're looking
for in a premium chocolate offering. The craftmanship is truly
unmatched. The reception has been fantastic all around the world
and we're looking forward to offering it in the US."
For over three years, a team of 50 people worked to develop more
than 300 recipes before finding the desired balance of taste and
texture for the best quality chocolate bar and new way to
experience Ferrero Rocher. Each square of the new bars is crafted
to take consumers' taste buds on a delicious and indulgent
chocolate journey. The bars are made of carefully selected
ingredients and dressed in the brand's iconic golden wrapper with a
combination of crunchy hazelnut pieces, refined chocolate, and
exquisite creamy fillings, combined in distinctive layers of
textures and characterized by a unique shape. The gentle dome
on top of the square recalls the distinctive shape of Ferrero
specialties and is an invitation to discover the different layers
inside: a refined chocolate base supporting a soft and creamy
filling, covered with a top layer of chocolate mixed with crunchy
pieces of hazelnut.
The new Ferrero Rocher Premium Chocolate Bars (3.1 oz) can be
savored in four delicious flavors – Original Milk Hazelnut, 55%
Dark Hazelnut, White Hazelnut and Hazelnut & Almond -- and will
be available at US retailers nationwide. You can also learn more at
FerreroRocher.com for availability.
About Ferrero Rocher
One of the most iconic brands of the Ferrero Group was created
in 1982 in Alba, a small town in the hills of Piedmont in
Italy. It was inspired by the
desire to make all the pleasure of sophisticated chocolate
specialty accessible to a much wider public. Initially sold in
Europe, Ferrero Rocher soon became
a favorite boxed chocolate for millions of people around the world.
Today, it is the world leader in its category and is sold in 140
countries across five continents.
Contact: Amanda Yodice,
ayodice@golin.com
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SOURCE Ferrero North America