SEATTLE, July 26,
2022 /PRNewswire/ -- The Best Brand Awards, a
worldwide competition honoring achievement in brand identity and
design, has recognized Promethean with the Award of Excellence for
Logo Redesign and the Americas Gold Award for Identity Redesign.
Brands from 21 countries and six continents took part in the 2022
Best Brand Awards, which is now in its ninth year.
"Promethean's mission is to transform the way the world learns
and collaborates, so we needed a rebrand that reflected that lofty
goal," said Jennifer Foreman, chief
marketing officer. "Our new identity and logo speak to our
commitment to innovation and our passion for serving our
customers–whether they are a public school district, an institution
of higher learning, or a corporate enterprise. We're thrilled
that our work has been so well received by both the design
community and the edtech sector as a whole."
Promethean's more modern look and feel, along with an updated
brand story, are meant to bring a renewed focus to the company's
groundbreaking role in changing the education technology landscape.
At the heart of the rebrand is a new logo–a red flame–that not only
signifies the passion of the company's employees, partners, and
customers, but harkens back to the company's namesake, Prometheus,
the Greek god of fire.
Along with the invigorated brand identity comes a redesigned
online and in-person experience, including Promethean's website,
social media presence, and event booth design. Learn more about
Promethean's rebrand in a company blog here.
Learn more about the Best Brand Award 2022 winners here.
About Promethean
Promethean is a leading education
technology company working to transform the way the world learns
and collaborates. From our founding in Blackburn, England, more than 25 years ago to
our global operations in 22 countries today, we've continued to
explore, innovate, and inspire—designing learning and collaboration
tools that are built for breakthroughs. Our award-winning
interactive display, ActivPanel, and lesson delivery software,
ActivInspire and ClassFlow, were designed to engage students,
connect colleagues, and bring out the brilliance in everyone. With
headquarters in Seattle,
Washington, and offices worldwide, Promethean is a
subsidiary of the NetDragon Websoft Holdings Limited (HKSE: 0777)
group of companies. Visit us at PrometheanWorld.com.
©2022 Promethean. All Rights Reserved. Promethean, the
Promethean logo, ActivPanel, ActivSync, ActivInspire, ActivConnect,
ActivSound, ClassFlow, and Vellum are trademarks or registered
trademarks of Promethean Limited in the United Kingdom, United States, and other countries around the
world. All other product and company names are trademarks or
registered trademarks of their respective holders. Unless
specifically identified as such, Promethean's use of third-party
trademarks does not indicate any relationship, sponsorship, or
endorsement between Promethean and the owners of these
trademarks.
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SOURCE Promethean