MEMPHIS, Tenn., Dec. 7, 2021 /PRNewswire/ -- Indigo
Agriculture, in its commitment to operating as an independent
technology enabler for the ag industry, today introduced a new
Market+ by Indigo identity for its keystone digital offer.
The change from Indigo Marketplace to Market+
acknowledges the company's evolution of the offer from a digital
merchant to the industry's neutral and independent digital
merchandising solutions provider. The new name comes ahead of the
anticipated release of a new suite of marketing and merchandising
tools, developed with input from over 150 grain merchants, farmers,
and advisers through extensive market testing over the last
year.
"Market+ is the culmination of how far we've come. No longer the
intermediary, Indigo's technology and tools are designed from the
ground up to help ag supply chain participants realize higher value
in their existing relationships by increasing efficiency,
optimizing assets, and expanding revenue opportunities," said Amit
Menipaz, Head of Global Marketplaces at Indigo. "The new name
brings to life both the progress we've made and the additional
value and opportunities across the supply chain that can be
unlocked through digital enablement."
"The grain merchandising industry is rapidly going through a
digital transition, and we are deeply invested in ensuring farmers
come out on top. As an independent partner, Indigo is uniquely
positioned to put the best technology expertise to work for the
benefit of the industry," said Matt
Carstens, President and CEO of Landus, which recently
announced a strategic collaboration spanning Indigo's full
integrated solutions portfolio to drive digital transformation in
agriculture. "The value and efficiencies that Market+ offers – and
the new capabilities on their way – provide a premier resource to
help navigate market changes and monetize new opportunities to the
fullest."
"Indigo's digital grain merchandising application was founded to
connect agricultural supply and demand, enabling both sides to
reach further, connect to new parties, and capture more profit,"
said Jennifer Betka, Chief Marketing
Officer at Indigo Ag. "Bringing 'market' to the forefront of our
offering's identity emphasizes the connection and relationships
that underpin the agricultural industry."
Over the last year, the company has made significant updates to
the underlying technology platform to better serve as an enabler
for the ag ecosystem. Most notably, by removing itself from the
transaction flow, Indigo has expanded Market+ to directly connect a
wider set of stakeholders across the agricultural supply chain
(farmers, cooperatives, processors, merchants, carriers, shippers,
and consumer brands) with a suite of integrated and data-driven
tools, including:
- Merchandise and Sell, which enable buyers and
farmers, respectively, to turn an inefficient offline contracting
process into a streamlined digital experience that connects them
directly and helps them capture more profitable outcomes,
- Hedge, which allows buyers and farmers to contract
directly using customized pricing capabilities that help increase
profitability and improve operational efficiency,
- Transport, which, by digitizing the load management
lifecycle for dry-bulk transportation, allows users to plan,
tender, dispatch, track, and settle freight across dedicated and
third-party fleets,
- Insight, which integrates remote sensors, satellite,
market, government, public, and proprietary datasets using
sophisticated algorithms and artificial intelligence to create
personalized, actionable insights tailored for each business
decision,
- Source, which enables scalable, sustainable sourcing of
crops grown with verified agricultural practices and quality
attributes. An extension of Indigo's soil environment measurement,
reporting, and verification system, Market+ Source helps brands
like Anheuser Busch and The North Face improve the sustainability
of their supply chains, report on progress toward their
environmental goals according to rigorous scientific standards and
provide farmers with additional revenue through sustainability
premiums.
Additionally, the upcoming second-generation technology release
– scheduled for public debut in early 2022 – will introduce new
buyer-facing tools designed to save time, money and lower risk from
back-office tasks, invest more in building relationships with their
farmers, and make better decisions based on personalized facility
and farm level analytics.
According to Menipaz: "The introduction of new buyer
capabilities to Market+ will put the industry's most comprehensive
suite of integrated merchandising capabilities in the hands of
people who make grain buying or selling decisions every day,
helping them better work together with their preferred partners and
nurture their business for success in a rapidly evolving ag
landscape."
For more information about Market+, or to request a demo, click
here.
ABOUT INDIGO AG
Indigo Ag improves farmer profitability, environmental
sustainability, and consumer health with nature-based and digital
technologies. The company's core offerings – Biologicals, Market+,
and Carbon – integrate across the supply chain to optimize how the
world's most impactful crops are produced, sourced, and
distributed. Founded in 2014 with a mission of harnessing nature to
help farmers sustainably feed the planet, today the company's
technology connects stakeholders across the agricultural ecosystem
to unlock sustainability and profitability benefits for all. Indigo
Ag is headquartered in Boston, MA,
with additional offices in Memphis,
TN; Research Triangle Park,
NC; Sao Paulo, Brazil; and
Basel, Switzerland.
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SOURCE Indigo Ag