IRVING, Texas, Nov. 3, 2021 /PRNewswire/ -- Just in time to
warm up your chilly fall days, 7-Eleven is serving up its latest
variety of 7-Reserve™ premium coffee. This new brew
marks 7-Eleven's third 7-Reserve™
coffee to come from Central
America and first to come from the Huehuetenango region,
home to some of the finest coffee in the world.
But that's not all that makes 7-Reserve™ Guatemala coffee so special: it tastes
amazing and you can feel amazing about supporting farmers
and sustainable farming methods when you buy it. The coffee is
Rainforest Alliance Certified™ and made from single-origin,
sustainably sourced, 100% Arabica beans. Grown in the Huehuetenango
region, the sought-after beans are fully cultivated and processed
on small farms before being taken to the bustling hub of San
Antonio Huista. There, the farmers sell their coffee and buy goods
before returning to the remote mountain towns where they live. That
means that with every cup, you are doing good for hard-working
families and for the environment.
As for that amazing taste? Guatemalan beans grown in volcanic
soil at Huehuetenango's higher elevations are known for their
bright flavor notes and juicy flavor profiles. A medium roast was
selected to help best bring out these characteristics – complete
with an aroma with a hint of the brew's fruity notes and sweet
aftertaste.
Better yet, 7-Reserve™ Guatemala coffee, available for a limited time
at participating 7-Eleven® stores, is wallet-friendly
and costs the same as every other hot beverage at 7-Eleven. As the
OG To-GO™ since 1964 coffee destination, 7-Eleven charges based on
cup size – so customers are encouraged to try new brews or
customize their usual with a variety of flavored creamers, syrups,
sweeteners and toppings.
"7-Eleven has a lot of coffee-drinkers with sophisticated
opinions when it comes to taste and price," said
Jacob Barnes, 7-Eleven Proprietary
Beverages Senior Product Director. "7-Reserve™ Guatemala is perfect for those who are looking
for a bolder cup to start their morning – or for a vacation from
their regular coffee – without spending exorbitant coffeeshop
prices. The beans for this variety are grown on small farms in a
micro-region known for its high-quality coffee and sustainable
farming practices—both requirements for all our 7-Reserve™
coffees."
7-Eleven continues to grow its portfolio of sustainable coffees.
Since 2016, 7-Eleven has introduced Rainforest Alliance Certified
coffees from El Salvador,
Nicaragua, Mexico, Peru,
Sumatra, Colombia, Kenya, as well as an African blend from
Ethiopia and Rwanda, all responsibly grown. Single-origin,
100% Colombian Rainforest Alliance Certified coffee is now a
permanent offering and top-seller on the hot beverage bar. Future
7-Reserve™ coffees—the convenience leader's proprietary line of
specially curated coffees—will include both unique blends and
single-origin brews from top growing areas around the world.
Want to learn more? Simply scan the QR code at the hot beverage
bar at participating 7-Eleven stores. Because good taste should be
rewarded, customers are also encouraged to join 7Rewards® for
exclusive offers and discounts. With 50 million members, 7Rewards
is the popular loyalty program found in the 7–Eleven app, where
customers can earn and redeem points on most purchases.
The 7-Eleven app can be downloaded at the App Store, Google Play, or by
visiting 7Rewards.com.
About 7-Eleven, Inc.
Are you still reading this?
Awesome. Most people stop when they get to the small print. But not
you! You get to read the cool stuff. 7–Eleven, Inc. is the premier
name and largest chain in the convenience-retailing industry. They
don't like to brag, but they invented convenience stores. For real.
Google it. Based in Irving, Texas, 7–Eleven operates, franchises and/or
licenses more than 77,000 stores in 19 countries and regions,
including nearly 16,000 in North America. 7–Eleven, Inc.
operates Speedway®, Stripes®, Laredo Taco Company®
and Raise the Roost® Chicken and Biscuits locations.
Known for its iconic brands such as Slurpee®, Big Bite® and Big
Gulp®, 7–Eleven has expanded into high-quality sandwiches, salads,
side dishes, cut fruit and protein boxes, as well as pizza, chicken
wings and mini beef tacos. Mmmmm, tacos. 7–Eleven offers customers
industry-leading private brand products under the 7-Select™ brand
including healthy options, decadent treats and everyday favorites
at an outstanding value. Customers can earn and redeem points on
various items in stores nationwide through its 7Rewards® loyalty
program with more than 50 million members, place an order in the
7NOW® delivery app available throughout the US, or rely on 7–Eleven
for bill payment service, self-service lockers and other convenient
services. Find out more online at www.7–Eleven.com, via the
7Rewards customer loyalty platform on the 7–Eleven mobile app, or
on social media
at Facebook, Twitter and Instagram. Also, they
trademarked the word "Brainfreeze." No lie. Thanks for sticking
with this. You're unstoppable.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/7-eleven-brews-up-a-brand-new-sustainably-sourced-coffee-301415268.html
SOURCE 7-Eleven, Inc.