MOORESVILLE, N.C., Aug. 27, 2021 /PRNewswire-PRWeb/ -- Today 23XI
Racing announced that Kurt Busch
will join the organization to pilot the No. 45 Monster Energy
Toyota Camry car beginning with the 2022 NASCAR Cup Series
season.
"I am proud and honored to join 23XI Racing and support their
commitment towards creating a more diverse and welcoming
environment in motorsports. This is the perfect moment in time to
lead social change in NASCAR and I look forward to heading into the
season alongside Bubba Wallace as a
teammate," said Monster Energy's Busch.
As a core principle of its founding, 23XI is committed to
diversity, equity, and inclusion by driving positive change across
the world of sports, starting within motorsports. The team was
first announced in September 2020
with Bubba Wallace, the face of
social change in NASCAR, as the key driver. In February 2021, 23Xl started its inaugural season
with the No. 23 car at the Daytona 500.
"When we started this team, our vision was to grow to a
multi-car organization. To be able to expand in just our second
year is a huge step for us," said 23XI Racing co-owner Denny Hamlin. "Kurt brings a wealth of knowledge
and a championship mindset to our team, and will be able to help us
grow stronger and more competitive each and every week."
Monster Energy will join Busch at 23XI Racing and serve as the
primary partner of the No. 45 Camry car in the upcoming season.
"Joining up with 23XI Racing is a perfect fit for our core
values at Monster Energy. The formation of the team marks a new
chapter in motorsports and will unlock a wealth of opportunities to
create exciting initiatives for fans. We are also very happy to
continue our sponsorship with Kurt
Busch who has been a member of the Monster family for many
years." said Monster Energy CMO Dan McHugh about the
partnership.
Additional partners and team personnel for the No. 45 Toyota
Camry team will be announced at a later date. Visit
http://www.monsterenergy.com and Follow Monster Energy on YouTube,
Facebook, Instagram, Twitter and TikTok for exclusive updates from
Kurt Busch and our team of NASCAR
athletes.
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About Monster Energy
Based in Corona, California,
Monster Energy is the leading marketer of energy drinks and
alternative beverages. Refusing to acknowledge the traditional,
Monster Energy supports the scene and sport. Whether motocross,
off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or
the rock and roll lifestyle, Monster Energy is a brand that
believes in authenticity and the core of what its sports, athletes
and musicians represent. More than a drink, it's the way of life
lived by athletes, sports, bands, believers and fans. See more
about Monster Energy including all of its drinks at
http://www.monsterenergy.com.
About 23XI Racing
23XI Racing – pronounced twenty-three
eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner
Denny Hamlin in 2020. Rising NASCAR
star Bubba Wallace is the single car
team's driver. 23XI Racing's No. 23 Toyota Camry made its NASCAR
Cup Series debut at the Daytona 500 on February 14, 2021 at Daytona International
Speedway.
Media Contact
Kimberly Paige Dresser, Indie
Agency, Inc., (949) 300-5546, kim.dresser@indiepragency.com
Alicia Deal, Golin for 23XI
Racing, (912) 690-3259, ADeal@golin.com
Twitter, Facebook
SOURCE Monster Energy