DALLAS, April 26, 2018 /PRNewswire/ -- MVPindex, the de
facto social media index and valuation platform for sports and
entertainment, created a 2018 NFL Draft infographic that looks at
how this year's Draft class stacks up off the field, specifically
on social media. It ranked the top players by their proprietary
MVPindex score, as well as the monetary value of their social media
footprint. It also identifies those draftees who are already
activating with sponsors and how well they are performing as newly
minted brand ambassadors.
In addition to the infographic, MVPindex today released its 2018
NFL Draft Report, showcasing the best brand campaigns and highest
performing content on social media from last season. The report
also provides in-depth analysis and tips for brands, teams and
players (both veterans and rookies) as they gear up for the new
season.
"Now more than ever, social media is driving fan engagement and
creating real value for the NFL, its teams and players, as well as
the brands who sponsor them," said MVPindex Co-Founder and Chief
Marketing Officer Kyle Nelson. "With
so much attention focused on how these players will perform on the
field, we thought it was equally important to shine a spotlight on
how they are poised to perform as brand ambassadors and their
ability to create meaningful connections with fans – both of which
are vital to a successful pro career."
About MVPindex®
Founded in 2013, MVPindex was the first social media
intelligence platform to analyze athletes' social media portfolios
and calculate their digital brand value. Today, MVPindex is a
comprehensive social media index and valuation platform for the
sports and entertainment industries, offering real-time analytics
on more than 80,000 athletes, entertainers, teams, leagues, and
brands ranked across the most popular social platforms. The
MVPindex Engagement Value Assessment™ (EVA) has become
the de facto industry standard for calculating the monetary value
of social media campaigns and properties.
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SOURCE MVPindex