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Viacom Inc.'s (VIA) first-quarter net income fell 34% on continuing advertising woes and weakness in its filmed-entertainment division.

The media company, which owns cable-TV channels such as MTV and Comedy Central, has been making deals with advertisers who market their products across television, the Web and mobile devices. But recently, it has seen lower ratings at some of its cable channels. Among problems worrying analysts are higher startup losses at its pay-TV venture and lower sales of "Rock Band" video-game hardware.

Media companies continue to be hurt by declining advertising sales and uncertainty over the transition to digital content. Chief Executive Philippe Dauman said earlier this month there was unlikely to be significant consumer backlash against "TV Everywhere," an industry plan to tie online TV-show viewing to a subscription to a cable, satellite or telecommunications service. The plan would help make up for what companies fear will be revenue lost to viewers going online to watch shows instead of watching TV.

Dauman said Thursday the company further reduced its debt during the quarter. He said the advertising market remained soft as marketers continue to cut back their spending, but added the company's cable programming and movie businesses are well-positioned.

Viacom said its total debt outstanding fell to $7.37 billion as of March 31 from $8 billion as of Dec. 31. However, its cash balance plunged to $259 million from $792 million in the same period.

Meanwhile, the company posted net income of $180 million, or 29 a share, down from $274 million, or 42 cents a share, a year earlier. The prior-year results included a 2-cent impairment charge.

Revenue decreased 6.8% to $2.91 billion.

Analysts polled by Thomson Reuters expected earnings of 26 cents on revenue of $2.97 billion.

The networks division, which includes MTV, Comedy Central and Nickelodeon, saw earnings decline 9.4% as revenue fell 7.5% amid an 11% drop in worldwide ad revenue. The segment was also hurt by a challenging comparison because of strong "Rock Band" sales a year earlier.

Revenue at the filmed-entertainment segment fell 5.1% as the segment's loss widened on higher print and advertising expenses related to its film "Monsters vs. Aliens" and fewer home-entertainment titles released.

Meanwhile, Executive Chairman Sumner Redstone's family holding company, National Amusements Inc., reached an agreement with lenders last month, scoring a reprieve after months of uncertainty over the fate of its towering debt. Redstone and his family will have to sell assets to repay the debt by the end of next year, but the assets will be of their choosing - something he pushed hard for to avoid selling his controlling interest in Viacom or CBS Corp. (CBS).

Viacom's shares closed Wednesday at $20.44 and haven't traded premarket.

-By Kerry E. Grace, Dow Jones Newswires; 201-938-5089; kerry.grace@dowjones.com