ZIN Zinc Media Group Plc

RNS Number:6327I
Ten Alps PLC
28 November 2007




Press Release                                                  28 November 2007


                                  Ten Alps plc


                          ("Ten Alps" or the "Group")


  Ten Alps plc: Launch of online video advertising production business through
                     acquisition of production company MMA


Ten Alps plc, the factual media company, has launched an online video
advertising business, through acquisition of the assets of Multimedia Arts (MMA)
- a specialist online video production company.


MMA are experts in the emerging market for low-cost, high-quality online video
advertising production in support of online video channels and websites.
Commercials can be produced for as little as #3000, less than a tenth of
conventional TV adverts - opening up significant new markets.


Ten Alps will market online video advertising to its existing 61,000 clients
through its 480-strong sales force, and distribute through its own 12 sector
specific B2B online TV channels as well as wider websites and online
directories.


In the year ended 31st December 2006, Manchester-based MMA generated revenues of
#747,380 and pre-tax profit of #38,656. Ten Alps paid #165,000 in cash for its
assets, of which #10,000 is deferred, dependent on syndication revenues.


The new business unit, called Ten Alps DFD (Digital Film Delivery) fits inside
Ten Alps' Communications division, is based in Manchester (sales) and
Macclesfield (production), and is headed by Mike Spencer and Mark Gorton, former
directors of MMA.


Adrian Dunleavy, CEO of the division said: "This means we can offer online video
advertising at attractive prices to a huge potential client base - whether
that's a commercial for a retail outlet or a business, or tailor-made content
for online channels and directories."


                           Ten Alps' online strategy


As the market evolves, Ten Alps has identified five online revenue streams,
coordinated by the Communications division.


(1)       Online Video Advertising sales and production for B2B and B2C
customers, where revenues are principally in production and upload services -
through newly-formed Ten Alps DFD.


(2)       Online Video Channels, publicly-funded, on a contract-published basis,
such as Kent TV. Ten Alps is now in discussion with other UK local authorities
about possible rollout of similar services.


(3)       Online Video Channels for the private sector, again contract
-published, such as the forthcoming Vets TV channel.


(4)       Sales of banner and other forms of advertising on in-house online TV
channels within the Public TV system.


(5)       Provision of web production services and/or online advertising sales,
across six of Ten Alps' operating companies, RMA, MTD, Atalink, DBDA, Mongoose
and Ten Alps Publishing (Manchester, Gateshead and London.)


                                    - Ends -


For further information, please contact:
Ten Alps plc
Alex Connock, CEO                                     Tel: +44 (0) 207 878 2311
c/o Moira McManus                                     Tel: +44 (0) 207 878 2484
Jo Phillips, Director Communications                            www.tenalps.com

Collins Stewart, Nominated Adviser
Chris Wells / Mark Connelly                           Tel: +44 (0) 20 7523 8350
                                                        www.collins-stewart.com
                                                                       
Media enquiries:
Pelham PR, James Henderson                            Tel: +44 (0) 207 743 6673
                                                               www.pelhampr.com







                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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