TIDMXLM
RNS Number : 7784S
XLMedia PLC
18 March 2021
Results of the Placing and Subscription
THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS
RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION,
DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO, THE UNITED
STATES (INCLUDING ITS TERRITORIES AND POSSESSIONS, ANY STATE OF THE
UNITED STATES OR THE DISTRICT OF COLUMBIA), CANADA, AUSTRALIA,
JAPAN, NEW ZEALAND, THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER
JURISDICTION IN WHICH THE SAME WOULD BE UNLAWFUL. PLEASE SEE THE
IMPORTANT NOTICE AT THE OF THIS ANNOUNCEMENT.
THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT (THE
"ANNOUNCEMENT") IS DEEMED BY THE GROUP TO CONSTITUTE INSIDE
INFORMATION AS STIPULATED UNDER THE MARKET ABUSE REGULATION (EU)
NO. 596/2014, AS IT FORMS PART OF UK DOMESTIC LAW BY VIRTUE OF THE
EUROPEAN UNION (WITHDRAWAL) ACT 2018. UPON PUBLICATION OF THIS
ANNOUNCEMENT, THIS INFORMATION IS NOW CONSIDERED TO BE IN THE
PUBLIC DOMAIN.
18 March 2021
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
Results of the Placing and Subscription
Further to the announcement made earlier today by the Company in
connection with the acquisition of the business and assets of Sport
Betting Dime and the proposed placing and subscription to raise a
minimum of GBP20 million (the "Placing Announcement"), XLMedia, a
leading global digital performance publisher, announces that, given
significant demand, it has successfully raised total gross proceeds
of GBP24 million before expenses under the Placing and Subscription
at an Issue Price of 40 pence per share.
Other than where defined, capitalised terms used in this
announcement have the meanings given to them in the Placing
Announcement.
Results of the Placing and Subscription
The Group is pleased to announce that a total of 58,727,398
Placing Shares have been successfully placed at a price of 40 pence
per Ordinary Share, with new and existing investors, which,
together with the Subscription has conditionally raised gross
proceeds of GBP24 million (net proceeds of approximately GBP22.9
million after expenses). The Placing was significantly
oversubscribed. The Subscription by certain directors and employees
of the Company will result in the issue and allotment of a total of
1,272,602 Subscription Shares. The Issue Price of 40 pence per
Placing Share and Subscription Share represents a 6.5 per cent.
discount to the 20 day volume weighted average price (VWAP) of 42.8
pence prior to 18 March 2021. The Placing and Subscription Shares
together represent 30.8% of the Existing Shares. From the date of
their issue, the Placing and Subscription Shares will rank pari
passu in all respects with the Ordinary Shares currently in
issue.
A total of 18,712,866 Ordinary Shares have been placed pursuant
to the First Placing and the First Subscription and a total of
41,287,134 Ordinary Shares have been conditionally placed pursuant
to the Second Placing and the Second Subscription. The Second
Placing and Second Subscription remain conditional upon, inter
alia, the granting by Shareholders of authorities to the Directors
to dis-apply the pre-emption rights contained within the Articles
and to allot the Second Placing Shares and the Second Subscription
Shares. Notice of the General Meeting, including details as to how
Shareholders can vote on the relevant resolutions, will be
contained in the Circular which is expected to be despatched by the
Company on 19 March 2021.
The Placing was conducted by way of an accelerated book build
process. Cenkos and Berenberg acted as joint bookrunners in
connection with the Placing.
Director Placing/Subscriptions / PDMR Dealings
All the Directors other than Jonas Martensson are participating
in the Placing or Subscription as set out in the table below.
On the date of On Second Admission
this Announcement
Director Number Percentage Number of Placing/Subscription Number Percentage
of Existing of Existing Shares of Shares of Shares
Shares Shares on Second
Admission
(1)
------------- ------------- ------------------------------- ----------- -----------
Christopher
Bell 357,000 0.2% 250,000 607,000 0.2%
------------- ------------- ------------------------------- ----------- -----------
Ory Weihs 7,687,444 3.9% 450,000 8,137,444 3.1%
------------- ------------- ------------------------------- ----------- -----------
Stuart Simms 879,973 0.5% 125,000 1,004,973 0.4%
------------- ------------- ------------------------------- ----------- -----------
Iain Balchin 100,000 0.1% 25,625 125,625 0.0%
------------- ------------- ------------------------------- ----------- -----------
Richard Rosenberg 51,000 0.0% 13,250 64,250 0.0%
------------- ------------- ------------------------------- ----------- -----------
(1) Assuming full take up of all Open Offer Shares available
under the Open Offer.
As a Director is a related party of the Company pursuant to the
AIM Rules, the participation by the Directors in the
Placing/Subscription is a related party transaction for the
purposes of AIM Rule 13. Chris Bell, Stuart Simms, Iain Balchin,
Ory Weihs and Richard Rosenberg are participating in the
Placing/Subscription and therefore would not be considered
independent in this respect. Jonas Mårtensson as the sole
independent director, having consulted with Cenkos in its capacity
as Nominated Adviser to the Company for the purposes of the AIM
Rules considers that the participation by Chris Bell, Stuart Simms,
Iain Balchin, Ory Weihs and Richard Rosenberg in the
Placing/Subscription is fair and reasonable insofar as Shareholders
are concerned.
Notifications to satisfy the Company's obligations under Article
19(3) of the Market Abuse Regulation can be found at the end of
this announcement.
Stuart Simms, Chief Executive of XLMedia plc, said:
"It is extremely pleasing to see the level of support received
from both new and existing investors as part of this heavily
oversubscribed fundraising. The level of demand for the Placing
reflects confidence in XLMedia's strategy and growth potential in
the US sports betting market.
"During the previous 12 months since the COVID-19 pandemic, the
health and safety of our staff and stakeholders has been of
paramount importance, and it is pleasing to see we have been able
to maintain high levels of productivity, whilst implementing the
necessary remote working capabilities. I would like to take this
opportunity to thank all XLMedia staff for their exceptional work
and in particular during this challenging period. We look forward
to working together to grow the business. "
Related Party Transaction
Premier Investissement SAS ("Premier") has agreed to subscribe
for 29,551,008 Placing Shares. As at the date of this announcement,
Premier holds 41,523,122 Existing Ordinary Shares representing
approximately 21.3 per cent. of the Existing Ordinary Shares. As
such, Premier is a substantial shareholder of the Company and its
participation in the Placing is a related party transaction
pursuant to AIM Rule 13 of the AIM Rules.
The Directors consider, having consulted with the Company's
nominated adviser, Cenkos, that the terms of Premier's
participation in the Placing is fair and reasonable insofar as the
Shareholders are concerned.
General Meeting
The Second Placing, the Second Subscription and the issue of the
Open Offer Shares are conditional, inter alia, on the passing by
Shareholders of certain resolutions at the General Meeting to
consider and approve, amongst other things, the disapplication of
pre-emption rights in respect of and the authority to allot the
Second Placing Shares, Second Subscription Shares and Open Offer
Shares. The General Meeting will be held at The Courtyard Suite,
21-25 Hart Street Henley-on-Thames, United Kingdom, RG9 2AR at
11:00 am on 6 April 2021. A circular convening the General Meeting
is expected to be posted to Shareholders on or about 19 March 2021
and will be made available on the Group's website at
https://www.xlmedia.com/ .
Due to the COVID-19 pandemic and the Government's measures to
restrict travel and public gatherings currently in force, including
the prohibition on public gatherings, Shareholders (other than the
two necessary to be present in person or by proxy to form a quorum)
will not be able to attend and vote at the General Meeting in
person and therefore all Shareholders are strongly requested to
submit a Form of Proxy.
Recommendation and voting intentions
The Directors believe the Second Placing, Second Subscription
and Open Offer to be in the best interests of the Group and its
Shareholders as a whole. Accordingly, the Directors unanimously
recommend Shareholders to vote in favour of the Resolutions as they
intend so to do in respect of their beneficial shareholdings.
Total Voting Rights
Application has been made for the First Placing Shares and the
First Subscription Shares to be admitted to trading on AIM, and it
is expected that First Admission will occur at 8.00 a.m. on 22
March 2021. Following Admission of the First Placing Shares and
First Subscription Shares, the Group's issued ordinary share
capital will comprise 213,796,071 Ordinary Shares, none of which
are held in treasury.
Therefore, following Admission of the First Placing Shares and
the First Subscription Shares, the total number of Ordinary Shares
with voting rights in the Group will be 213,796,071, which may be
used by Shareholders as the denominator for the calculations by
which they will determine if they are required to notify their
interest in, or a change to their interest in, the Group under the
FCA's Disclosure Guidance and Transparency Rules.
Application will be made for the Second Placing Shares and
Second Subscription Shares and the Open Offer Shares to be admitted
to trading on AIM following the General Meeting.
The information contained within this announcement (the
"Announcement") is deemed by the group to constitute inside
information as stipulated under the Market Abuse Regulation (EU)
no. 596/2014, as it forms part of UK domestic law by virtue of the
European Union (Withdrawal) Act 2018.
For further information, please contact:
XLMedia plc ir@xlmedia.com
Stuart Simms, Chief Executive Officer
Iain Balchin, Chief Financial Officer
Kieran McKinney, Investor Relations
www.xlmedia.com
Cenkos Securities plc (Nomad and Joint Tel: 020 7397 8900
Broker)
Giles Balleny / Max Gould
www.cenkos.com
Berenberg (Joint Broker) Tel: 020 3207 7800
Mark Whitmore / James White / Tejas Padalkar
www.berenberg.com
Vigo Communications Tel: 020 7390 0233
Jeremy Garcia
www.vigocomms.com
IMPORTANT NOTICES
Terms defined at the end of this announcement have the meaning
given thereto when used in this announcement.
This announcement is not an offer to sell or a solicitation of
any offer to buy the New Shares in the United States, Australia,
Canada, New Zealand or the Republic of South Africa, Japan, or in
any other jurisdiction where such offer or sale would be
unlawful.
This Announcement is not for publication or distribution,
directly or indirectly, in or into the United States of America.
This announcement is not an offer of securities for sale into the
United States. The securities referred to herein have not been and
will not be registered under the U.S. Securities Act of 1933, as
amended, and may not be offered or sold in the United States,
except pursuant to an applicable exemption from registration. No
public offering of securities is being made in the United
States.
The merits or suitability of any securities must be
independently determined by the recipient on the basis of its own
investigation and evaluation of the proposed investment trust. Any
such determination should involve, among other things, an
assessment of the legal, tax, accounting, regulatory, financial,
credit and other related aspects of the securities.
This announcement may not be used in making any investment
decision. This announcement does not contain sufficient information
to support an investment decision and investors should ensure that
they obtain all available relevant information before making any
investment. This announcement does not constitute and may not be
construed as an offer to sell, or an invitation to purchase or
otherwise acquire, investments of any description, nor as a
recommendation regarding the possible offering or the provision of
investment advice by any party. No information in this announcement
should be construed as providing financial, investment or other
professional advice and each prospective investor should consult
its own legal, business, tax and other advisers in evaluating the
investment opportunity. No reliance may be placed for any purposes
whatsoever on this announcement or its completeness.
Nothing in this announcement constitutes investment advice and
any recommendations that may be contained herein have not been
based upon a consideration of the investment objectives, financial
situation or particular needs of any specific recipient.
The information and opinions contained in this announcement are
provided as at the date of the document and are subject to change
and no representation or warranty, express or implied, is or will
be made in relation to the accuracy or completeness of the
information contained herein and no responsibility, obligation or
liability or duty (whether direct or indirect, in contract, tort or
otherwise) is or will be accepted by the Company, Cenkos, Berenberg
or any of their affiliates or by any of their respective officers,
employees or agents in relation to it. No reliance may be placed
for any purpose whatsoever on the information or opinions contained
in this announcement or on its completeness, accuracy or fairness.
The document has not been approved by any competent regulatory or
supervisory authority.
Potential investors should be aware that any investment in the
Company is speculative, involves a high degree of risk, and could
result in the loss of all or substantially all of their investment.
Results can be positively or negatively affected by market
conditions beyond the control of the Company or any other person.
The returns set out in this document are targets only. There is no
guarantee that any returns set out in this document can be achieved
or can be continued if achieved, nor that the Company will make any
distributions whatsoever. There may be other additional risks,
uncertainties and factors that could cause the returns generated by
the Company to be materially lower than the returns set out in this
announcement. Past performance cannot be relied on as a guide to
future performance.
The information in this announcement may include forward-looking
statements, which are based on the current expectations and
projections about future events and in certain cases can be
identified by the use of terms such as "may", "will", "should",
"expect", "anticipate", "project", "estimate", "intend",
"continue", "target", "believe" (or the negatives thereon) or other
variations thereon or comparable terminology. These forward-looking
statements, as well as those included in any related materials, are
subject to risks, uncertainties and assumptions about the Company,
including, among other things, the development of its business,
trends in its operating industry, and future capital expenditures
and acquisitions. In light of these risks, uncertainties and
assumptions, the events in the forward-looking statements may not
occur.
Each of the Company, Cenkos, Berenberg and their affiliates and
their respective officers, employees and agents expressly disclaim
any and all liability which may be based on this announcement and
any errors therein or omissions therefrom.
No representation or warranty is given to the achievement or
reasonableness of future projections, management targets,
estimates, prospects or returns, if any. Any views contained herein
are based on financial, economic, market and other conditions
prevailing as at the date of this announcement. The information
contained in this announcement will not be updated.
This announcement does not constitute or form part of, and
should not be construed as, any offer or invitation or inducement
for sale, transfer or subscription of, or any solicitation of any
offer or invitation to buy or subscribe for or to underwrite, any
share in the Company or to engage in investment activity (as
defined by the Financial Services and Markets Act 2000) in any
jurisdiction nor shall it, or any part of it, or the fact of its
distribution form the basis of, or be relied on in connection with,
any contract or investment decision whatsoever, in any
jurisdiction. This announcement does not constitute a
recommendation regarding any securities.
Cenkos Securities plc ("Cenkos") which is authorised and
regulated in the United Kingdom by the FCA, is acting as nominated
adviser and joint broker to XLMedia PLC and for no one else,
including any recipient of this announcement, in connection with
the Fundraising and other matters referred to in this announcement
and will not be responsible to anyone other than XLMedia PLC for
providing the protections afforded to clients of Cenkos or for
affording advice in relation to the Fundraising or any other matter
referred to in this announcement. Cenkos has not authorised the
contents of, or any part of, this announcement and no liability
whatsoever is accepted by Cenkos nor does it make any
representation or warranty, express or implied, for the accuracy of
any information or opinions contained in this announcement or for
the omission of any information. Cenkos expressly disclaims all and
any responsibility or liability whether arising in tort, contract
or otherwise which it might otherwise have in respect of this
announcement. The responsibilities of Cenkos as the Company's
nominated adviser and joint broker under the AIM Rules and the AIM
Rules for Nominated Advisers are owed to the London Stock Exchange
solely and are not owed to XLMedia PLC or to any Director,
Shareholder or any other person in respect of such Shareholder's
decision to acquire Ordinary Shares in reliance on any part of this
announcement or otherwise.
Joh. Berenberg, Gossler & Co. KG, London Branch
("Berenberg"), which is authorised and regulated in Germany by the
German Federal Financial Supervisory Authority (BaFin) and subject
to limited regulation by the FCA, is acting solely in its capacity
as joint broker to XLMedia PLC and for no one else, including any
recipient of this announcement, in connection with the Fundraising
and other matters referred to in this announcement and will not be
responsible to anyone other than XLMedia PLC for providing the
protections afforded to clients of Berenberg or for affording
advice in relation to the Fundraising or any other matter referred
to in this announcement. Berenberg has not authorised the contents
of, or any part of, this announcement and no liability whatsoever
is accepted by Berenberg nor does it make any representation or
warranty, express or implied, for the accuracy of any information
or opinions contained in this announcement or for the omission of
any information. Berenberg expressly disclaims all and any
responsibility or liability whether arising in tort, contract or
otherwise which it might otherwise have in respect of this
announcement.
Information for Distributors
Solely for the purposes of the product governance requirements
contained within: (a) EU Directive 2014/65/EU on markets in
financial instruments, as amended ("MiFID II"); (b) Articles 9 and
10 of Commission Delegated Directive (EU) 2017/593 supplementing
MiFID II; and (c) local implementing measures (together, the "MiFID
II Product Governance Requirements"), and disclaiming all and any
liability, whether arising in tort, contract or otherwise, which
any "manufacturer" (for the purposes of the Product Governance
Requirements) may otherwise have with respect thereto, the Ordinary
Shares have been subject to a product approval process, which has
determined that such securities are: (i) compatible with an end
target market of investors who meet the criteria of retail and
professional clients and eligible counterparties, each as defined
in MiFID II; and (ii) eligible for distribution through all
distribution channels as are permitted by MiFID II (the "Target
Market Assessment").
Notwithstanding the Target Market Assessment, distributors
should note that: the price of the Ordinary Shares may decline and
investors could lose all or part of their investment; the Ordinary
Shares offer no guaranteed income and no capital protection; and an
investment in Ordinary Shares is compatible only with investors who
do not need a guaranteed income or capital protection, who (either
alone or in conjunction with an appropriate financial or other
adviser) are capable of evaluating the merits and risks of such an
investment and who have sufficient resources to be able to bear any
losses that may result therefrom. The Target Market Assessment is
without prejudice to the requirements of any contractual, legal or
regulatory selling restrictions in relation to the Placing.
Furthermore, it is noted that, notwithstanding the Target Market
Assessment, Cenkos and Berenberg will only procure investors who
meet the criteria of professional clients and eligible
counterparties.
For the avoidance of doubt, the Target Market Assessment does
not constitute: (a) an assessment of suitability or appropriateness
for the purposes of MiFID II; or (b) a recommendation to any
investor or group of investors to invest in, or purchase, or take
any other action whatsoever with respect to the New Ordinary Shares
pursuant to the Placing, Subscription and/or Open Offer.
Each distributor is responsible for undertaking its own Target
Market Assessment in respect of the Ordinary Shares and determining
appropriate distribution channels.
The following notifications are intended to satisfy the
Company's obligations under Article 19(3) of the Market Abuse
Regulation. The below notifications are in relation the First
Placing Shares and First Subscription Shares only.
NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS
DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY
ASSOCIATED WITH THEM
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Christopher Bell
--------------------------- -----------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position/status Chairman
--------------------------- -----------------------------------
b) Initial notification Initial
/Amendment
--------------------------- -----------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name XLMedia Plc
--------------------------- -----------------------------------
b) LEI 2138008U4S6FBDHGWY81
--------------------------- -----------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of the Ordinary Shares of US0.000001
financial instrument,
type of instrument JE00BH6XDL31
Identification code
--------------------------- -----------------------------------
b) Nature of the transaction Placing for shares
--------------------------- -----------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
GBP0.40 per share 250,000
----------
--------------------------- -----------------------------------
d) Aggregated information N/A
- Aggregated volume
- Price
--------------------------- -----------------------------------
e) Date of the transaction 18 March 2021
--------------------------- -----------------------------------
f) Place of the transaction London Stock Exchange
--------------------------- -----------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Stuart Simms
--------------------------- -----------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position/status CEO
--------------------------- -----------------------------------
b) Initial notification Initial
/Amendment
--------------------------- -----------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name XLMedia Plc
--------------------------- -----------------------------------
b) LEI 2138008U4S6FBDHGWY81
--------------------------- -----------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of the Ordinary Shares of US0.000001
financial instrument,
type of instrument JE00BH6XDL31
Identification code
--------------------------- -----------------------------------
b) Nature of the transaction Placing for shares
--------------------------- -----------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
GBP0.40 per share 125,000
----------
--------------------------- -----------------------------------
d) Aggregated information N/A
- Aggregated volume
- Price
--------------------------- -----------------------------------
e) Date of the transaction 18 March 2021
--------------------------- -----------------------------------
f) Place of the transaction London Stock Exchange
--------------------------- -----------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Iain Balchin
--------------------------- -----------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position/status CFO
--------------------------- -----------------------------------
b) Initial notification Initial
/Amendment
--------------------------- -----------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name XLMedia Plc
--------------------------- -----------------------------------
b) LEI 2138008U4S6FBDHGWY81
--------------------------- -----------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of the Ordinary Shares of US0.000001
financial instrument,
type of instrument JE00BH6XDL31
Identification code
--------------------------- -----------------------------------
b) Nature of the transaction Placing for shares
--------------------------- -----------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
GBP0.40 per share 25,625
----------
--------------------------- -----------------------------------
d) Aggregated information N/A
- Aggregated volume
- Price
--------------------------- -----------------------------------
e) Date of the transaction 18 March 2021
--------------------------- -----------------------------------
f) Place of the transaction London Stock Exchange
--------------------------- -----------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Richard Rosenberg
--------------------------- -----------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position/status Director
--------------------------- -----------------------------------
b) Initial notification Initial
/Amendment
--------------------------- -----------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name XLMedia Plc
--------------------------- -----------------------------------
b) LEI 2138008U4S6FBDHGWY81
--------------------------- -----------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of the Ordinary Shares of US0.000001
financial instrument,
type of instrument JE00BH6XDL31
Identification code
--------------------------- -----------------------------------
b) Nature of the transaction Subscription for Shares
--------------------------- -----------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
GBP0.40 per share 13,250
----------
--------------------------- -----------------------------------
d) Aggregated information N/A
- Aggregated volume
- Price
--------------------------- -----------------------------------
e) Date of the transaction 18 March 2021
--------------------------- -----------------------------------
f) Place of the transaction London Stock Exchange
--------------------------- -----------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Ory Weihs
--------------------------- -----------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position/status Director
--------------------------- -----------------------------------
b) Initial notification Initial
/Amendment
--------------------------- -----------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name XLMedia Plc
--------------------------- -----------------------------------
b) LEI 2138008U4S6FBDHGWY81
--------------------------- -----------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of the Ordinary Shares of US0.000001
financial instrument,
type of instrument JE00BH6XDL31
Identification code
--------------------------- -----------------------------------
b) Nature of the transaction Subscription for Shares
--------------------------- -----------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
GBP0.40 per share 450,000
----------
--------------------------- -----------------------------------
d) Aggregated information N/A
- Aggregated volume
- Price
--------------------------- -----------------------------------
e) Date of the transaction 18 March 2021
--------------------------- -----------------------------------
f) Place of the transaction London Stock Exchange
--------------------------- -----------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Ken Dorward
--------------------------- -----------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position/status President Rest of World, PDMR
--------------------------- -----------------------------------
b) Initial notification Initial
/Amendment
--------------------------- -----------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name XLMedia Plc
--------------------------- -----------------------------------
b) LEI 2138008U4S6FBDHGWY81
--------------------------- -----------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of the Ordinary Shares of US0.000001
financial instrument,
type of instrument
JE00BH6XDL31
Identification code
--------------------------- -----------------------------------
b) Nature of the transaction Subscription for Shares
--------------------------- -----------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
GBP0.40 per share 89,928
----------
--------------------------- -----------------------------------
d) Aggregated information N/A
- Aggregated volume
- Price
--------------------------- -----------------------------------
e) Date of the transaction 18 March 2021
--------------------------- -----------------------------------
f) Place of the transaction London Stock Exchange
--------------------------- -----------------------------------
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