TIME Time Finance Plc

 

TIDMTIME 
 
 
Timestrip PLC 
20 April 2009 
 
20 April 2009 
TIME.L 
 
 
Timestrip plc 
(the "Company") 
 
 
DefrostWatch - New Product Launch and Order 
 
 
The Company is delighted to announce the launch of DefrostWatch - a new product 
within the TimestripPlus range of cost-effective and simple-to-use indicators 
that show the amount of time a product has spent above its threshold 
temperature. 
 
 
DefrostWatch is designed not only to show whether a freezer has ever experienced 
a temporary malfunction or loss of power that results in its internal 
temperature rising above zero Celsius (32 Fahrenheit) but also how long the food 
was allowed to thaw before re-freezing. Frozen food that thaws for more than two 
hours and then re-freezes represents a significant health risk, as cautioned by 
government bodies such as the US public health agency FSIS (www.fsis.usda.gov). 
 
 
DefrostWatch consist of a specially formulated indicator housed in an attractive 
casing that is designed to sit conveniently in commercial or household freezers. 
Activated by simply squeezing a bubble on top of the indicator, a viewing window 
shows that the DefrostWatch is active by changing colour from white to blue. As 
long as the product is stored in normal freezer temperatures the colour does not 
progress. If the temperature rises above freezing (zero Celsius) the colour 
progresses across the scale, showing how long the food has been exposed to 
potentially unsafe storage conditions. When the freezer returns to its correct 
temperature the colour stops progressing allowing a quick and easy decision on 
whether the food is still safe to eat. 
 
 
The Company is delighted to confirm that it has already received an order from 
Daymark Safety Systems, the US leader in personal and food safety systems, who 
will include DefrostWatch in their range of products that are marketed to food 
service companies throughout the US, and will exhibit the product at the 
National Restaurant Association show in Chicago between 16th May and 19th May. 
 
 
In addition, a significant opportunity has been identified to sell DefrostWatch 
to US households prone to power interruptions during 'storm season' (between 
June and September) as well as to owners of mobile or second homes. To this end 
the Company is targeting a number of US retailers who sell 'storm season' 
related products. The contents of an average freezer are worth over $300 and the 
Company is targeting a retail price point of between US$4.99 to US$7.99 per 
DefrostWatch unit. 
 
 
Reuben Isbitsky, Joint CEO Timestrip Plc: "This is an exciting product because 
unlike thermometers which only read current temperature, DefrostWatch provides 
an easy to read history of unsafe temperatures, ensuring compliance with safety 
guidelines. Previously, the only way to do this was with sophisticated 
electronic solutions which are extremely expensive and rely on external power 
sources, which are not viable for consumers or even most businesses." 
 
 
Jeff  Palmer, president of Daymark Safety Systems: "Daymark is delighted to be 
the first to market this unique product which combines an unprecedented 
combination of high tech performance with low price. We believe DefrostWatch 
should be a permanent fixture in every commercial freezer to ensure consumer 
safety and meeting commercial food safety requirements." 
 
 
 
 
Ends. 
For more information please contact 
Reuben Isbitsky, Joint CEO, Timestrip Plc    01462 440700 
Geoff Nash, FinnCap, NOMAD              020 7600 1658 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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