27
February 2024
Silver Bullet Data Services
Group plc
("Silverbullet" or the
"Company" or the
"Group")
US$2.3m Contract Win with
Mars
Silverbullet, a provider of digital
transformation services and products, is pleased to announce an
extended contract with Mars Petcare US ("Mars"), which provides pet
nutrition, health, and veterinary services as part of Mars,
Incorporated.
Silverbullet has extended its
partnership with Mars for the third consecutive year, for a value
of US$2.3 million, from January to December 2024.
In this extended collaboration, the
Company will be broadening its support to Mars across three primary
workstreams, specifically dedicated to the implementation of AI
driven first party customer data intelligence.
The expanded scope
includes:
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Customer Experience ("CX")
Activation - by providing support in the design and execution of
cross-channel customer journeys and leveraging Salesforce
platforms, as well as proprietary and third party GenAI
tools.
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Data Management & Integrations -
assisting with customer data management and facilitating custom
integrations between the Salesforce marketing technology
("martech") stack and other tools and data sources.
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Data Visualisation & Insights -
extending support in the design and creation of customised data
dashboards. These dashboards aim to provide marketing intelligence
and insights for informed decision-making.
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Ian
James, Chief Executive Officer of Silverbullet,
commented: "Our enduring partnership
with Mars Petcare US, now entering its third year, reflects our
commitment to delivering transformative data solutions. I am
delighted to announce the expansion of our collaboration,
supporting Mars across crucial workstreams in data-driven customer
experiences. The strides we have made together are a testament to
the shared commitment to innovation and quality. We look forward to
another year of mutual growth and success, reinforced by the
continued trust and collaboration with Mars Petcare US."
For
further information please contact:
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Silverbullet
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via IFC
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Ian James (CEO)
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Strand Hanson Limited - Financial and Nominated
Adviser
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0207 409 3494
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James Spinney / James Bellman /
Robert Collins
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Oberon Capital - Broker
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0203 179 5344
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Mike Seabrook / Chris Crawford /
Nick Lovering
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IFC
Advisory
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020 3934 6630
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Graham Herring / Tim Metcalfe /
Florence Chandler
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07793 839 024
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The information contained within this announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018, as amended by virtue of the Market
Abuse (Amendment) (EU Exit) Regulations 2019.
About
Silverbullet
Silverbullet's proprietary 4D advertising solution is
designed to help advertisers target consumers in a "post cookie
world". The product is a natural extension to its existing services
business which already serves a blue-chip client base such as
Heineken, Channel 4, Amazon and ITV amongst many others. The
removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase
out the use of cookies in 2023.
Headquartered in London, the Group employs
employees across five regions across the globe, including, the UK,
Italy, Australia, USA and Latin America. The Group continues to
look at other opportunities for expansion worldwide.
The Company has an established and growing services
business with significant accumulated industry experience and a
proven track record of delivering strategic projects and activation
services to its clients. The majority of the Board have held senior
positions at global software companies and have significant
industry experience across data engineering, SAAS product
development and marketing.
The Group has close technical and commercial
partnerships with multiple global technology providers, all of
which have existing sales channels and are already delivering to
clients.
The Group has established a strategic partnership and
an entity with Local Planet, a scaled network of over 60 agencies
across the globe. Local Planet Data Services Limited was
established in December 2020 and presents a significant opportunity
to provide data services and the 4D product to the Local Planet
agency network.