Mirriad Advertising PLC Mirriad partners with Harmonic
April 14 2023 - 2:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
14 April 2023
14 April 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad partners with Harmonic to enable premium, targeted
dynamic brand insertion
Media companies can unlock new placement and targeting
opportunities
Mirriad, the leading in-content advertising company, today
announces it has partnered with Harmonic Inc. ("Harmonic") to boost
broadcasters' ability to target audiences with its cutting-edge
dynamic brand insertion solution.
Harmonic is the worldwide leader in virtualised broadband and
video delivery solutions, enabling media companies and service
providers to deliver ultra-high-quality video streaming and
broadcast services to consumers globally.
Bringing together two market-leading technologies, the
partnership means Mirriad's virtual product placement insertion
technology will be integrated with Harmonic's VOS(R) 360 SaaS.
Stephan Beringer, CEO at Mirriad , said: "This partnership is
another step forward on our programmatic path and it gives
Harmonic's broad client roster of broadcasters and video service
providers the ability to benefit from targeting viewers with our
in-content ads dynamically, at scale.Harmonic's VOS360 SaaS is a
market-leading solution that provides agility, resiliency,
security, scalability and server-side ad insertion for superior
viewing experiences. We look forward to this agreement enabling our
in-content ad insertions to be added with frame accuracy into
broadcast and streaming content."
Gil Rudge, senior vice president, video products and solutions
at Harmonic , said: "Our partnership with Mirriad enables media
companies to monetise their content more effectively, without
increasing the frequency of ads shown per hour. This game-changing
partnership expands revenue potential for content owners,
delivering a truly winning solution at scale."
Harmonic will showcase this integrated dynamic brand insertion
solution at the 2023 NAB Show in Las Vegas.
ENDS
About Mirriad
Mirriad's award-winning solution creates new advertising
inventory for brands. Our patented, AI and computer vision powered
platform dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
creates a new revenue model for content owners distributing across
traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and
Asia.
Enquiries:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Via Charlotte Street Partners or Panmure Gordon
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
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About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized
broadband and video delivery solutions, enables media companies and
service providers to deliver ultra-high-quality video streaming and
broadcast services to consumers globally. The company
revolutionized broadband networking via the industry's first
virtualized broadband solution, enabling cable operators to more
flexibly deploy gigabit internet service to consumers' homes and
mobile devices. Whether simplifying OTT video delivery via
innovative cloud and software platforms, or powering the delivery
of gigabit internet cable services, Harmonic is changing the way
media companies and service providers monetize live and on-demand
content on every screen. More information is available at
www.harmonicinc.com .
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