TIDMMIRI
Mirriad Advertising PLC
28 October 2021
28 October 2021
Mirriad hires music industry veterans to diversify Music
Alliance
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad , the leading in-content advertising company, today
announced two new strategic hires: Martin Moor as Vice President
and Head of Music & Brand Partnerships and James Goodhall as
Head of Music Sales EMEA.
Moor and Goodhall join Mirriad following the 2020 launch of
Mirriad's Music Alliance, a coalition dedicated to merging the
marketing and music industries to offer brands, artists, and fans
creative and financial opportunities through seamlessly placing
brands' content into music videos and media.
Stephan Beringer, Chief Executive Officer of Mirriad , said: "We
couldn't be more thrilled to have such creative and
forward-thinking minds such as Martin and James to join us as we
expand our Music Alliance initiatives.
"As the advertising industry continues to evolve with brands
looking for authentic ways to engage with their consumers, we at
Mirriad are continually working to present impactful and
non-disruptive in-content advertising opportunities that drive
brand recognition. These additions to our team will have a
tremendous influence on our future success as a company."
As the new Vice President and Head of Music & Brand
Partnerships at Mirriad, Moor is responsible for music brand
partnership growth within the Americas. Moor began his career at
Penalty Records and served as the label's first Director of Artists
and Repertoire (A&R), launching the careers of N.O.R.E, David
Banner and to working with multi-platinum artists and Grammy
award-winning producers such as Pharrell Williams, Swizz Beats and
Kanye West. Moor also led teams at Sony Music Entertainment,
serving as Senior Director of A&R Executive for Epic Records.
He has worked with leading global brands such as Adidas, Coca-Cola,
Visa, Red Bull, Airbnb and Microsoft. Based in New York City, Moor
will report to Mark Melvin, EVP, Sales & Brand Partnerships,
US, Mirriad.
Goodhall joins Mirriad as Head of Music Sales in Europe, Middle
East and Africa (EMEA) and is responsible for building out
Mirriad's recently developed Music Alliance program and revenue
stream across the region - primarily for the UK, France and
Germany. Goodhall brings 20 years of music industry experience in
streaming, VOD, marketing, brand partnerships, distribution,
A&R and live events to his new role. As Head of Music Sales,
Goodhall will closely work with the insights and marketing teams to
use evidence-based research to demonstrate the power of in-video
advertising to brands.
Goodhall's career began at Amato Distribution where he ran the
UK Sales division, moving on to work in successful A&R roles at
Sony Music UK and Universal Music. He then worked in commercial
positions at EMI Music UK and Warner Music UK, where he managed
high-profile music clients Spotify, Deezer, Napster, YouTube and
Vevo during his time and launched artist campaigns for the likes of
Coldplay, Tinie Tempah, Dua Lipa, Jason Derulo, Gorillaz, David
Guetta, Annie-Marie, and helped deliver UK chart history for Ed
Sheeran, Jess Glynne, Stormzy and Emeli Sande. Goodhall has also
worked with leading brands Google Play, Microsoft, Vodafone and O2.
Based in London, he will report to Miles Lewis, CRO, Mirriad.
James Goodhall, Mirriad Head of Music Sales in Europe, Middle
East and Africa (EMEA), said: "I'm especially excited to join
forces with Mirriad because of the company's focus on technology
innovation and amplifying the multicultural marketplace through the
Music Alliance. I'm looking forward to working alongside empowered
minority-owned music labels and artists and offering an entirely
new way for brands to authentically connect with audiences in a
very natural way."
Martin Moor, Vice President and Head of Music & Brand
Partnerships at Mirriad, said : "Mirriad's exceptional work speaks
for itself, and I can't wait to begin my journey centred on music
and creativity. The unique approach of Mirriad's tech-powered
fusion of data, AI, cultural reach and limitless creativity opens
up a world of possibilities for brands and musicians."
Mirriad's Music Alliance partners with leading global music
labels and artists to connect creatives to the company's AI-powered
tech to find the most relevant context for brands and seamlessly
integrate advertisements in relevant content like music videos,
which reaches audiences without disrupting or bombarding. Mirriad's
Music Alliance program already worked with placing Tecate
(Heineken) in Giovanny Ayala's music videos and Bushmills into
Viceland web series content.
ENDS
About Mirriad
Mirriad's market-first solution seamlessly integrates with
existing subscription and advertising models, improving the viewer
experience by limiting commercial interruptions whilst delivering
dramatically increased reach and impact for advertisers.
Mirriad currently operates in the US, Europe and China.
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
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END
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