TIDMMIRI
Mirriad Advertising PLC
20 September 2021
Mirriad signs partnership agreement with Influential
20 September 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the leading in-content advertising company, today
announces a strategic partnership with Influential, the world's
largest influencer marketing company.
Representing a significant opportunity, the agreement will
expand the range of inventory Mirriad can access in the
fast-growing and extensive influencer marketing sector. It also
underlines the increasing speed of the company's development in the
strategically important US market.
The exclusive agreement includes a targeted introducer strategy
for Influential's talent and the clients of both companies.
Historically, influencers have spent hours preparing for
sponsored photoshoots to feature several products for a brand. Now,
Mirriad and Influential will make brand integrations a seamless
process, giving influencers and brands the ability to virtually
integrate brand logos, products and advertising directly into
social media posts.
The two market leaders' aligned technological approach means
brands can now select which video they want their product featured
in before it goes live, whether they need to virtually integrate a
soda can or a car.
Stephan Beringer, CEO of Mirriad , said: "This exceptional
partnership opens up an important vertical we've been working on
for over a year. It also aligns with our strategy of fulfilling the
increasing demand for the Mirriad in-content solution in an area
that is critical to engaging with modern consumers, both from a
reach and relevance perspective. We are excited to be working with
the number one platform in this space, with access to an
unparalleled roster of influencers and creators. Like Mirriad,
Influential is powered by AI, and we will be gaining significant
mutual benefits by connecting the platforms and delivering scale
and value to creators, brands and viewers.
"Influencers rely on their authentic connections with followers,
so our non-intrusive approach is the perfect solution for scale in
this sector. Mirriad's in-content advertising delivers additional
revenue streams and increased brand engagement, in a
non-interruptive format that viewers actively prefer."
Ryan Detert, CEO of Influential, said: "The creator economy
continues to skyrocket with the enormous popularity of short form
video content platforms like TikTok and Instagram Reels, and we are
anticipating that it will reach upwards of $28 billion by 2026.
"We are very excited to launch this partnership with Mirriad
because of their unique technology and approach, as the leader of
in-content advertising, to evolve the creator economy with
automatic brand integrations to monetize their viral content."
ENDS
About Mirriad
Mirriad's market-first solution seamlessly integrates with
existing subscription and advertising models, improving the viewer
experience by limiting commercial interruptions whilst delivering
dramatically increased reach and impact for advertisers.
Mirriad currently operates in the US, Europe and China.
Enquiries :
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Richard Andrews
Simon Bridges
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Influential
Influential is an AI-powered technology and is the largest
influencer marketing company in the world, by revenue. Leveraging a
network of over 3 Million social media influencers, Influential's
platform powers seamless talent discovery, comprehensive brand
safety, content creation, media, and measurement. Through strategic
partnerships with first and third-party data providers, Influential
enables exclusive targeting and measurement solutions, including
both online and offline attribution, such as sales lift, TV tune-in
lift, foot traffic, and eComm sales. Influential works with Fortune
500 brands, including McDonald's, NBA, General Mills, Ford, and
every major studio. With offices in Los Angeles, NYC, and Las
Vegas, Influential is a developer partner of IBM Watson, a
strategic partner of WME and Oracle, and a Facebook and Instagram
Marketing Partner. (www.influential.co)
Contact
Influential@5wpr.com
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END
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