Loungers PLC Launch of roadside restaurant brand, Brightside (4509F)
November 07 2022 - 2:00AM
UK Regulatory
TIDMLGRS
RNS Number : 4509F
Loungers PLC
07 November 2022
7 November 2022
Loungers plc
("Loungers" or the "Group")
Loungers launches Brightside - a new restaurant rollout aimed at
reinvigorating roadside dining in the UK
Brightside to sit alongside Loungers' existing brands - Lounge
and Cosy Club
First restaurant to open on the A38, south of Exeter, in
February 2023, with two additional locations to follow quickly in
the spring
Loungers, a leading nationwide operator of all day café-bars and
restaurants under the Lounge and Cosy Club brands, is pleased to
announce the launch of a new roadside restaurant brand,
Brightside.
The Group sees great potential to reinvigorate roadside dining
in the UK, a sector that it believes has become tired and
uninspiring. Loungers has acquired three sites initially, the first
of which is set to open on the A38, south of Exeter, in February
2023. Further sites will open on the A303 near Honiton, and on the
A38 near Saltash, in the spring.
Loungers believes there is scope to develop a truly national
brand and has ambitious plans to roll out Brightside to all corners
of the UK in the coming years. It is envisaged that sites will be
situated predominantly on A-roads, and will focus on bringing
genuine hospitality back to a sector that has been dominated by
drive-thru and QSR (quick service restaurant) concepts in recent
years.
Brightside will offer a freshly cooked menu full of classic,
comfort food-style dishes - including an extensive brunch menu,
burgers, pizzas, and kids' menu - in nostalgic surroundings. The
roadside restaurants will appeal to a broad range of customers
including families, locals, and UK holidaymakers.
Brightside will share the same core DNA of the Lounge and Cosy
Club brands - a focus on all-day dining to appeal to a broad
audience, a fierce commitment to value for money, and run by teams
that deliver exceptional service. Brightside roadside restaurants
will be friendly, warm and wholesome and will endeavour to bring
back the pleasure of heading out and exploring.
Commenting, Alex Reilley, Founder Chairman of Loungers,
said:
"We've had the itch for a while now to create a roadside
restaurant concept that's fit-for-purpose in the twenty-first
century. For many people, the highlight of childhood road trips in
days gone by was a stop at the likes of Little Chef. We believe
there is a gap in the market for a fresh concept that gives
customers the option to take a proper break and enjoy wholesome
food and great hospitality, in a landscape that is currently
dominated by drive-thru and QSR formats.
"Brightside will have a contemporary, welcoming, and warm feel,
whilst also evoking nostalgia for a time when motoring in the UK
was a more exciting experience. We want it to be an integral part
of our customers' journey-planning, and something both adults and
children alike look forward to. We believe that Brightside will
really shake up what has become an uninspiring sector and that
there is potential to roll out Brightside across the UK in the
coming years. Our expertise in high-quality, great value all-day
dining, developed through Lounge and Cosy Club, gives us confidence
that Brightside can bring proper hospitality back to roadside
dining across the UK."
Loungers currently operates 175 Lounges and 35 Cosy Club venues
around the UK. The Group recently announced it was accelerating its
site roll-out programme, targeting 30 new openings in the current
financial year and between 32 and 34 on an ongoing basis. These
initial three Brightside openings fall within these forecast new
site opening numbers. Loungers recently opened its 210(th) site -
Barco Lounge in Selby - on Saturday 5 November.
For further information please contact:
Loungers plc Via Powerscourt
Nick Collins, Chief Executive Officer
Gregor Grant, Chief Financial Officer
Neil Whitehead (Consumer & Trade Public neilwh@loungers.co
Relations)
Houlihan Lokey UK Limited (Financial Adviser Tel: +44 (0) 20
and NOMAD) 7484 4040
Sam Fuller / Tim Richardson
Liberum Capital Limited (Joint Broker) Tel: +44 (0) 20
Andrew Godber / John Fishley 3100 2000
Peel Hunt LLP (Joint Broker) Tel: +44 (0)20
Dan Webster / George Sellar 7418 8900
Powerscourt (Financial Public Relations) Tel: +44 (0) 207
Rob Greening / Nick Hayns / Elizabeth Kittle 250 1446
Website: brightside.co.uk
Instagram: @brightsideroadside
Facebook : /brightsideroadside
Notes to Editors
Loungers operates through its two complementary brands - Lounge
and Cosy Club - in the UK hospitality sector. A Lounge is a
neighbourhood café/bar combining elements of coffee shop culture,
the British pub and dining. There are 175 Lounges nationwide.
Lounges are principally located in secondary suburban high streets
and small town centres. The sites are characterised by informal,
unique interiors with an emphasis on a warm, comfortable
atmosphere, often described as a "home-from-home". Cosy Clubs are
more formal bars/restaurants offering reservations and table
service but share many similarities with the Lounges in terms of
their broad, all-day offering and their focus on hospitality and
culture. Cosy Clubs are typically located in city centres and large
market towns. Interiors tend to be larger and more theatrical than
for a Lounge, and heritage buildings or first-floor spaces are
often employed to create a sense of occasion. There are 35 Cosy
Clubs nationwide.
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